Enrollment Email Marketing Specialist

University of Florida; Gainesville (FL); On-site; USD 50,000 - 61,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

State retirement plans

Paid time off

Job summary

University of Florida in Gainesville, FL, is hiring an Email Marketing Specialist to support enrollment marketing and communications for prospective students. You will manage multi-channel campaigns through CRM platforms, oversee audience segmentation, and drive email automation to engage candidates along their recruitment journey.

You will collaborate with Enrollment Management partners, develop personalized experiences, create templates, and ensure brand and accessibility standards are met

Qualifications

• Bachelor's degree in an appropriate area plus one year of relevant experience, or equivalent education/experience.
• Strong knowledge of email marketing, CRM, and marketing automation best practices.
• Excellent communication and collaboration skills.

Responsibilities

• Execute enrollment email campaigns from planning to deployment, with segmentation and personalization.
• Develop audience reports and segmentation criteria in CRM.
• Create and maintain email templates and assets aligned with UF brand.
• Analyze data to improve targeting, engagement, and campaign effectiveness.
• Stay current on email marketing trends and best practices.

Skills

Email marketing

CRM communications

Marketing automation

Audience segmentation

Content personalization

Education

Bachelor's degree

Tools

Salesforce

Slate

HubSpot

Google Analytics

Google Ads

Job description

University of Florida in Gainesville, FL, is hiring an Email Marketing Specialist to support enrollment marketing and communications for prospective students. You will manage multi-channel campaigns through CRM platforms, oversee audience segmentation, and drive email automation to engage candidates along their recruitment journey.

You will collaborate with Enrollment Management partners, develop personalized experiences, create templates, and ensure brand and accessibility standards are met