Senior Copywriter: Enrollment Marketing & Strategy

University of Florida; Gainesville (FL); Vor Ort; USD 59.000 - 72.000; Vollzeit

Benefits dieser Stelle

Health, Dental, Vision Insurance

State Retirement Plans

Paid Time Off: ~22 vacation, ~13 sick,

11 paid holidays annually

Tuition Assistance (UF Employee Educ)

Zusammenfassung

University of Florida’s Division of Enrollment Management seeks a Senior Copywriter to craft audience-focused content for recruitment, enrollment, and engagement initiatives. You will develop copy across email campaigns, websites, digital ads, newsletters, and more, translating complex information into clear, engaging content while upholding UF editorial standards.

The role emphasizes storytelling, SEO-aware writing, data-informed optimization, and collaboration with marketing professionals to

Qualifikationen

• Strong writing, editing, proofreading and storytelling skills.
• Experience developing SEO-focused web content.
• Ability to translate complex information into clear, engaging messaging.

Aufgaben

• Create engaging content across email, websites, ads, newsletters, and reports.
• Edit and refine content to maintain brand standards and voice.
• Collaborate with subject matter experts, designers and marketers.
• Develop content aligned with campaign objectives and audience needs.
• Review content for accuracy, clarity, and consistency.

Kenntnisse

Writing

Editing

Storytelling

Content development

Copywriting

SEO basics

Research

Time management

Communication

Stakeholder collaboration

Ausbildung

Bachelor's degree or associate’s degree with 2 years relevant experience

Jobbeschreibung

University of Florida’s Division of Enrollment Management seeks a Senior Copywriter to craft audience-focused content for recruitment, enrollment, and engagement initiatives. You will develop copy across email campaigns, websites, digital ads, newsletters, and more, translating complex information into clear, engaging content while upholding UF editorial standards.

The role emphasizes storytelling, SEO-aware writing, data-informed optimization, and collaboration with marketing professionals to