Senior Copywriter: Culture-Driven, Hybrid, Growth-Focused

twentysix; Chicago (IL); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Group health coverage

401k match

Job summary

VML, a leading creative company, seeks a Senior Copywriter to lead campaigns that connect brands to culture. You’ll turn insights into big ideas and bring them to life through sharp storytelling and platform-native writing.

You’re a conceptual thinker and sharp writer who can flex across tone, format and medium, crafting captions, scripts and episodic content for social channels. This role thrives in a fast-paced, social-driven environment and involves collaboration with creative leads and

Qualifications

• Strong conceptual instincts with a portfolio showing social work and tonal range.
• Experience creating conceptual campaigns and social-first activations for brands.
• Deep understanding of social platforms and how to write for each including TikTok, Instagram, YouTube Shorts, Pinterest, etc.
• Experience shaping brand voice and tone across formats and content types.
• Ability to turn insights into stories, scripts and formats that resonate.
• Familiarity with influencer/content creator workstreams and collaboration.

Responsibilities

• Develop concept ideas grounded in human insight and platform behavior.
• Craft copy across formats: captions, on-screen text, content series and campaigns.
• Adapt to range of brand voices while maintaining clarity and personality.
• Collaborate with Art Director to bring concepts to life across TikTok, Instagram, YouTube Shorts, Pinterest.
• Present work internally and externally with clear, confident POV.
• Stay on top of trends, platform language and culture.

Skills

Social campaigns

Copywriting

Storytelling

Tone adaptation

Content formatting

Collaborative work

Cultural fluency

Idea generation

Tools

Editing apps

Job description

VML, a leading creative company, seeks a Senior Copywriter to lead campaigns that connect brands to culture. You’ll turn insights into big ideas and bring them to life through sharp storytelling and platform-native writing.

You’re a conceptual thinker and sharp writer who can flex across tone, format and medium, crafting captions, scripts and episodic content for social channels. This role thrives in a fast-paced, social-driven environment and involves collaboration with creative leads and