Social Copy ACD — Culture-Driven Campaigns

Wunderman Thompson; Los Angeles (CA); Hybride; USD 75 000 - 180 000; Plein temps

Avantages offerts par ce poste

Health insurance

401k match

Paid time off

Résumé du poste

VML is seeking a witty, culturally fluent Associate Creative Director (Copy) to lead social-first campaigns that connect brands to culture—and people to brands. You’ll bring a sharp creative voice, strategy sense, and deep understanding of what makes people stop scrolling. Bonus points if you can shoot, edit, and create content yourself.

Ideal for a copy lead who moves between big ideas and snackable content. The role offers a hybrid work approach with teams in the office several days per week.

Qualifications

• Minimum 7 years’ experience in an agency setting with a focus on social media campaigns.
• A portfolio showing strong conceptual thinking, a sharp voice and versatility across social platforms.
• Deep understanding of how brands show up natively on social media—and how to shape that presence.
• Strong editorial instincts, attention to detail and a deep appreciation for the craft of writing.
• Experience working with creator/influencer content and UGC strategy.
• Comfort writing for both organic content and paid social media ads.
• Ability to work under tight deadlines, manage multiple projects simultaneously and to work collaboratively as part of a larger team in a fast-paced environment.
• Strong communication and presentation skills.
• Passionate about culture, design, branding, and how they intersect in the social space.
• Obsessed with culture, internet trends and the ever-evolving social media landscape.
• Automotive experience a plus.

Responsabilités

• Big idea thinking | Lead the copy direction for organic and paid social campaigns across platforms (Instagram, TikTok, X, LinkedIn, Facebook, YouTube Shorts, etc.)
• Manage | Oversee team of creatives on organic social evergreen and campaign-driven social.
• Concept | Concept and pitch original, social-first campaign ideas—from reactive moments to campaign platforms and everything in between.
• Create | Translate brand tone and voice across platforms while staying fluent in internet culture, memes, and trends.
• Craft|Craft compelling copy across formats: headlines, scripts, captions, CTA copy, taglines, social bios, and more.
• Client facing | Regularly connect with clients to create a partnership that builds trust in our thought leadership and ideas. Present work to articulating the “why” behind the creative.
• Collaborate|Collaborate with creative leads, copywriters, strategists, producers, and social managers to bring ideas to life.
• Cultivate|Stay ahead of platform shifts, language trends, and creative best practices in the social landscape.

Connaissances

Social media campaigns

Copywriting

Creative direction

Portfolio

Description du poste

VML is seeking a witty, culturally fluent Associate Creative Director (Copy) to lead social-first campaigns that connect brands to culture—and people to brands. You’ll bring a sharp creative voice, strategy sense, and deep understanding of what makes people stop scrolling. Bonus points if you can shoot, edit, and create content yourself.

Ideal for a copy lead who moves between big ideas and snackable content. The role offers a hybrid work approach with teams in the office several days per week.