Social-First Copywriter: Culture-Driven Campaigns

VML; New York (NY); Hybrid; USD 45,000 - 90,000; Full time

Benefits offered by this job

401k match

Health coverage

Hybrid work

Job summary

VML in New York is seeking a witty, culturally fluent Copywriter to lead social-first campaigns that connect brands to culture—and people to brands. You’ll turn insights into big ideas and bring them to life through sharp storytelling and platform-native writing.

You have a deep understanding of what makes people stop scrolling and start engaging, and everything you write gets people talking. This role is ideal for a copywriter who can flex between big ideas and snackable content, thrives in the

Qualifications

• Strong conceptual instincts with a portfolio that shows social work, campaign thinking and tonal range.
• Experience creating conceptual campaigns and social-first activations for brands.
• Deep understanding of social platforms and how to write for each including TikTok, Instagram, YouTube Shorts, Pinterest, etc.
• Experience shaping brand voice and tone across formats and content types.
• Ability to turn insights into stories, scripts and formats that resonate.
• Familiarity with influencer/content creator workstreams and how to brief or collaborate with them.
• Proven ability to work solo and collaboratively across disciplines.
• Fluent in cultural trends, internet aesthetics and emerging formats.
• Strong communication skills and collaborative energy.
• Exceptionally organized, detail-oriented and able to juggle multiple projects and deadlines in a fast-paced environment.
• Passionate about making great creative work and consistently pushing it further.
• Obsessed with culture, internet trends and the ever-evolving social media landscape.
• Bonus: comfortable with lo-fi content creation, editing apps, or have a social presence and regularly post original content.

Responsibilities

• Concept ideas grounded in human insight, cultural relevance and platform behavior.
• Craft copy across formats: captions, on-screen-text, content series, campaigns, creator briefs and more.
• Adapt to a range of brand voices and tones while maintaining clarity, personality and consistency.
• Partner with an Art Director to bring concepts to life across platforms like TikTok, Instagram, YouTube Shorts, Pinterest and more.
• Collaborate with creative leads, strategists, producers and social managers to translate insights into compelling creative, and with creators to move fast and hit the moment.
• Participate in brainstorms, writers' rooms and quick-turn ideation.
• Present work internally and externally with clarity, confidence and a strong creative POV.
• Stay plugged into trends, formats, memes, platform language and culture.

Job description

VML in New York is seeking a witty, culturally fluent Copywriter to lead social-first campaigns that connect brands to culture—and people to brands. You’ll turn insights into big ideas and bring them to life through sharp storytelling and platform-native writing.

You have a deep understanding of what makes people stop scrolling and start engaging, and everything you write gets people talking. This role is ideal for a copywriter who can flex between big ideas and snackable content, thrives in the