Senior Copywriter, Social-First & Culture-Centric

Carmichael Lynch; Minneapolis (MN); On-site; USD 90,000 - 110,000; Full time

Job summary

Carmichael Lynch is seeking a social-first senior copywriter who excels in craft and concepting for a major telecommunications-focused social account. You will craft campaigns across Instagram, X, TikTok, and more, balancing high production quality with fast-moving social culture.

We value a strong ear for culture, ability to lead teams, and a track record of shaping bold, engaging brand moments in a competitive social landscape.

Qualifications

• 6-8 years agency or related experience with a portfolio of social-first campaigns.
• Production experience is required.
• Deep knowledge of entertainment, pop culture, and social media trends.
• Proven experience producing entertainment, celebrity, and sports-related creative.
• Strong understanding of social video and static best practices.
• Experience with entertainment, telecom, streaming, or product-focused clients preferred.
• Self-starter with ability to source assets and solve creative challenges independently.
• Understanding of individual social platform specifications and best practices.
• Ability to manage creative projects from concept to completion while juggling priorities.
• Excellent communication and presentation skills—both verbal and visual.

Responsibilities

• Lead ideation in collaboration with creative, social strategy, brand planning, and production to create a high volume of on-brand content across platforms.
• Develop and execute breakthrough social-first campaigns tying entertainment, culture, and trends; write and produce high-quality content.
• Ensure the highest level of craft in voice, tone, visual composition, and final production.
• Stay up-to-date with social and entertainment trends and translate insights into brand moments.
• Maintain and evolve the brand’s written and visual identity in line with guidelines and playbooks.
• Mentor junior/mid-weight creatives, providing feedback and guidance.
• Present work to clients and translate feedback effectively.

Skills

Social-first campaigns

Production experience

Entertainment knowledge

Content writing craft

Culture/trends awareness

Independent leadership

Job description

Carmichael Lynch is seeking a social-first senior copywriter who excels in craft and concepting for a major telecommunications-focused social account. You will craft campaigns across Instagram, X, TikTok, and more, balancing high production quality with fast-moving social culture.

We value a strong ear for culture, ability to lead teams, and a track record of shaping bold, engaging brand moments in a competitive social landscape.