Senior Copywriter

VML; Miami (FL); Hybrid; USD 90,000 - 130,000; Full time

Job summary

VML is seeking a bilingual Senior Copywriter to craft compelling concepts in Spanish and English across TV, digital, social, print, and experiential campaigns. A proven portfolio showing big ideas and flawless craft is essential, along with the ability to meet tight deadlines in a fast-paced, collaborative environment.

You will partner closely with art directors, strategists, and account teams to ensure on-brand, culturally relevant work for both language audiences, while mentoring junior

Qualifications

• Fluency in both Spanish and English (written and spoken) with exceptional grammar, style, and tone in both languages.
• Minimum 5 years of experience in advertising or a closely related creative field.
• Strong conceptual and storytelling skills with a portfolio that demonstrates big ideas and excellent craft.
• Experience working across multiple media platforms and formats.
• Ability to work under tight deadlines without sacrificing quality.
• Passion for advertising, creativity, and pushing boundaries.
• Strong presentation and communication skills.

Responsibilities

• Develop original, innovative concepts and copy in both Spanish and English for integrated campaigns, including TV, digital, social, print, experiential, and more.
• Collaborate with art directors, designers, and other creatives to bring ideas to life.
• Ensure all work is on-brand, on-strategy, and culturally relevant for both Spanish- and English-speaking audiences.
• Present creative concepts to internal teams and clients with clarity and confidence.
• Adapt and transcreate copy while maintaining tone, nuance, and cultural authenticity.
• Stay up-to-date with advertising trends, cultural insights, and emerging platforms.
• Mentor junior copywriters and contribute to a collaborative, inspiring creative environment.

Skills

Bilingual Spanish/English

Presentation skills

Communication skills

Job description

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.

VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.

In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions.

VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world’s leading brands.

Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

We are seeking a Bilingual Senior Copywriter with exceptional conceptual thinking and writing skills in both Spanish and English.

The ideal candidate will have a proven track record of developing compelling, culturally relevant ideas that work seamlessly across multiple platforms.

You will partner closely with art directors, strategists, and account teams to create work that is strategically sound, creatively brilliant, and flawlessly executed.

Key Responsibilities

• Develop original, innovative concepts and copy in both Spanish and English for integrated campaigns, including TV, digital, social, print, experiential, and more.
• Collaborate with art directors, designers, and other creatives to bring ideas to life.
• Ensure all work is on-brand, on-strategy, and culturally relevant for both Spanish- and English-speaking audiences.
• Present creative concepts to internal teams and clients with clarity and confidence.
• Adapt and transcreate copy while maintaining tone, nuance, and cultural authenticity.
• Stay up-to-date with advertising trends, cultural insights, and emerging platforms.
• Mentor junior copywriters and contribute to a collaborative, inspiring creative environment.

Qualifications

• Fluency in both Spanish and English (written and spoken) with exceptional grammar, style, and tone in both languages.
• Minimum 5 years of experience in advertising or a closely related creative field.
• Strong conceptual and storytelling skills with a portfolio that demonstrates big ideas and excellent craft.
• Experience working across multiple media platforms and formats.
• Ability to work under tight deadlines without sacrificing quality.
• Passion for advertising, creativity, and pushing boundaries.
• Strong presentation and communication skills.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection.

That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week.

If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.

We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.