Senior CX Copywriter - Freelance

Wunderman Thompson; United States; Hybrid; USD 96,000 - 117,000; Part time

Benefits offered by this job

Hybrid work schedule

Job summary

VML is seeking a Senior XD Copywriter - Freelance to craft concepts for digital and social channels, translating written tone into finished ads. Collaborate with art directors and strategists to meet client business objectives and push boundaries with award-winning work.

The role emphasizes leadership in XD-focused copy, creative rationale, and contributing to new business pitches while maintaining a flexible, collaborative approach. Hybrid work is offered.

Qualifications

• 5+ years of copy experience in advertising, marketing or experiential agencies.
• Experience in B2C CPG is relevant for this role.
• Understanding of the XD focused consumer journey.
• Advanced competencies in Microsoft Office and industry-standard software.
• Ability to evaluate both art and copy sides and develop integrated campaigns.
• Strong portfolio demonstrating strategic, conceptual and creative thinking.
• Excellent presentation skills.

Responsibilities

• Manage assigned XD copy projects, budget and delivery; present work to senior leadership.
• Create and conceptualize a range of creative ideas; lead in Senior XD Copywriter capacity.
• Collaborate with client service and creative leaders on scopes, schedules and hiring.

Skills

Copywriting

Creative concepting

Presentation skills

Team collaboration

Microsoft Office

Education

Bachelor’s degree

Tools

Microsoft Office

Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting‑edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Who we are looking for:

VML is seeking a Senior XD Copywriter - Freelance. The Senior XD Copywriter - Freelance will be a natural storyteller who works closely with art directors and strategists to conceive and create concepts for with an eye on the consumer for digital and social channels. The entire creative team will work together to translate these ideas from the written tone into a finished ad to meet our clients’ business objectives. Our creative teams always strive to create boundary pushing, award‑winning work.

What you’ll do:

• **Manage | **Own assigned projects and manage all aspects of the XD focused copy, creative work, budget, and presenting. Work with Creative Directors, ensuring quality and accuracy on all creative products. Make recommendations to senior leadership and other team members on how to improve process and product.

• **Create | **Demonstrate creativity through efficiently conceptualizing, planning, producing, refining, and leading a diverse range of creative ideas and concepts. Work in a Senior XD Copywriter capacity and performs the duties of the position when in this role. Present creative rationale during internal and client presentations. Drive the creative solution for new business pitches. Offer proactive solutions and ensure successful progression.

• Collaborate | Communicate with client service Account Director(s) regarding business scopes, financials, schedules, and planning. Collaborate with creative leaders with interviewing, hiring, training and the evaluation of junior Creative staff.

Who you are:

• Leader | Entrepreneurial attitude. Ability and appetite to create bring people together. Posses an Innate knack to marshal people and create gravity around ideas. Prioritize, organize and multi-task effectively. exhibit client service approach with results-driven performance. Effectively solve marketing problems with creative solutions.

• Open and collaborative | Our team is close-knit and supportive and we’re working with a lot of unknowns – you must be a champion of team environments that are comfortable with ambiguity and encourage collaboration. Accept constructive internal and client comments with regard to concepts and copy.

• An experimenter | Embrace the unknown and ready to break process. You’ll be excited by opportunities to create new rather than default to plugging-in to existing ones, while leaning towards experimentation. You see technology as a tool for creativity. Provide guidance across departments in a team and matrix environment.

• Ego-less | We all wear the hats that need wearing, it’s a mentality that makes the team successful.

What you’ll need:

• Bachelor’s degree plus five or more years of copy experience in an advertising, marketing or experiential, creative agency environment

• Experience within the B2C CPG sphere is especially relevant for this role

• Demonstrated understanding of the XD focused consumer journey

• Advanced competencies in Microsoft Office, Internet environments and industry-standard software programs

• Understanding of both the art and copy side and the ability to evaluate both

• Experience in and ability to evaluate all mediums to develop fully integrated marketing campaigns

• Strong portfolio of work that demonstrates strategic, conceptual and creative thinking

• Excellent presentation skills

The compensation for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package. Click WPP Benefits for more details.

_$70—$85 USDWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.