Senior Copywriter - Bilingual

VML; Miami (FL); Híbrido; USD 60.000 - 140.000; Jornada completa

Descripción de la vacante

VML is seeking a talented Senior Copywriter fluent in English and Spanish, capable of crafting ideas that resonate across cultures. This role goes beyond translation, requiring native-level writing and cultural insight to shape campaigns for diverse audiences.

You will collaborate with art directors, strategists, and production partners on campaigns spanning digital, social, and broadcast, delivering memorable work that moves people and drives business results.

Formación

• Bachelor-level or equivalent experience in advertising/creative role.
• Fully bilingual in English and Spanish with strong writing skills in both languages.
• Portfolio demonstrating conceptual thinking, storytelling, and integrated campaigns.

Responsabilidades

• Develop campaign ideas and concepts across channels and platforms.
• Write and adapt copy in English and Spanish, maintaining brand voice and cultural relevance.
• Collaborate with art directors to develop concepts from concept to execution.
• Create copy for digital, social, experiential, print, CRM, and broadcast.
• Present work to clients with clarity and confidence.
• Participate in brainstorming sessions and contribute culturally informed thinking.
• Maintain consistency and quality across all written materials.
• Mentor junior writers and contribute to new business opportunities.

Conocimientos

Bilingual EN/ES

Senior copywriter

Strong portfolio

Original ideas

Branding knowledge

Cross-functional teamwork

Storytelling

Descripción del empleo

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world's leading creative companies, including the WARC Creative 100. VML's global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Job Summary

We're looking for a talented, conceptually driven Senior Copywriter who is equally comfortable creating ideas in English and Spanish. This role requires more than translation skills. We need someone who can think, write, and craft ideas natively in both languages, understanding the cultural nuances that make work resonate with diverse audiences.

The ideal candidate is passionate about advertising, curious about culture, and driven to create work that gets noticed. They stay connected to what's happening in the industry, understand the craft of writing, and bring the ambition to push ideas beyond the expected. From integrated campaigns and social content to experiential activations and broadcast, you'll help shape ideas that move people and drive business results.

You’ll collaborate closely with art directors, strategists, account teams, and production partners to create memorable, effective, and culturally relevant work.

Key Responsibilities

• Develop compelling campaign ideas and concepts across multiple channels and platforms.
• Write and adapt copy in both English and Spanish while maintaining creative integrity, cultural relevance, and brand voice.
• Partner closely with art directors to develop integrated ideas from concept through execution.
• Craft copy for digital, social, experiential, print, CRM, broadcast, video, and emerging platforms.
• Present creative work internally and to clients with confidence and clarity.
• Participate in brainstorming sessions and contribute strategic, culturally informed thinking.
• Ensure consistency and quality across all written communications and campaign deliverables.
• Stay current on industry trends, pop culture, emerging platforms, and creative best practices.
• Mentor and support junior writers and creative team members when needed.Contribute to new business opportunities and agency pitches.

Qualifications

• 6+ years of experience in an advertising agency or comparable creative environment.
• Fully bilingual in English and Spanish, with exceptional writing skills in both languages.
• Strong portfolio demonstrating conceptual thinking, storytelling, and integrated campaign development.
• Proven ability to create original ideas rather than simply adapting existing work.
• Excellent communication, presentation, and organizational skills.
• Strong understanding of branding, strategy, and audience engagement.
• Ability to manage multiple assignments and deadlines in a fast-paced environment.
• Collaborative mindset with a proactive, solutions-oriented approach.
• Passion for advertising, creativity, and the evolving communications landscape.

Preferred

• Experience developing work for multicultural, Hispanic, or bilingual audiences.
• Experience working on national or global brands.
• Knowledge of content creation, social media, video production, and emerging digital platforms.
• Award-winning work or a demonstrated commitment to creative excellence.
• A genuine love for the business and a desire to keep raising the bar creatively.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package,

$60,000-$140,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.