Creative Director, Copy

VML; Town of Tonawanda (NY); Hybrid; USD 100,000 - 230,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits package

Job summary

VML is seeking a hands-on, visionary Creative Director, Copy to lead TV/script writing and elevate brand storytelling. You will craft emotionally driven scripts across tones, from sharp comedy to poignant drama, while partnering with cross-functional teams to pursue new business opportunities.

We value a leader who can balance high-volume, premium work with collaboration and craft, contributing to a culture that supports work-life balance in a hybrid environment.

Qualifications

• Extensive experience in copywriting and creative leadership with a focus on TV, film, and video production.
• Strong portfolio demonstrating scriptwriting and brand-building for campaigns.
• Proven experience pitching and winning new business.
• Ability to thrive as a hands-on, collaborative leader in a fast-paced environment.

Responsibilities

• Lead high-volume, premium creative work with emphasis on TV, scripts, and brand storytelling.
• Primary copy and conceptual lead on all TV briefs, delivering campaign-level work.
• Write emotionally driven scripts across a wide range of tones from comedy to drama.
• Partner with cross-functional teams and Art Director to drive new business and pitches.
• Elevate the team's creative output and set standards for campaign work.

Skills

Copywriting

Creative leadership

TV/Film writing

Pitching & winning business

Brand storytelling

Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Who We Are Looking For

At VML, we create connected brands that drive value for our clients and impact the world. We are looking for a hands-on, visionary Creative Director, Copy to join a tight-knit team dedicated to elevating our creative output. This role is designed for a true maker and master of the written word — someone who is genuinely passionate about television, film, and the craft of writing for the screen. While our team excels at activations and quick-turn ideas, we are specifically seeking a leader who brings deep brand-level thinking and exceptional scriptwriting talent. You will be the go-to creative force for every TV brief, crafting emotionally driven, moving, and well-crafted scripts that span a wide emotional range — from sharp comedy to deeply poignant storytelling. As we look to grow the team, you will help set the standard for true campaign work, all within a supportive, collaborative culture that values work-life balance.

What You’ll Do

• Lead and execute high-volume, premium creative work with a heavy emphasis on TV, scripts, and brand storytelling
• Serve as the primary copy and conceptual lead on all television briefs, delivering true campaign-level work
• Write exceptionally crafted, emotionally driven scripts that showcase a wide range of tones — from sharp comedy to deeply moving drama
• Partner closely with cross-functional teams and your Art Director counterpart to drive new business opportunities and pitch winning ideas
• Bring big brand-level thinking to a team already strong in activations and executional work
• Elevate the overall creative output of the team, laying the groundwork for future expansion

Who You Are

• A strategic, clear, and curious thinker who brings brand-level depth to every brief — simplifying complex challenges into powerful, human stories (Brains)
• An empathetic collaborator who builds trust with teams and clients, ensuring the work resonates on a genuinely human level (Heart)
• A bold, adaptable creator who champions brave ideas, writes with emotional range, and is never content with just one note (Courage)
• A passionate specialist in TV and film who is super excited about the craft of writing for the screen — comedy, drama, and everything in between

What You’ll Need

• Extensive experience in copywriting and creative leadership with a specialized focus on TV, film, and video production
• A strong portfolio demonstrating exceptional scriptwriting, emotional range beyond comedy, and true campaign-level brand building
• Proven experience pitching and winning new business
• Ability to thrive as a hands-on doer in a fast‑paced, highly collaborative environment
• Strong communication and presentation skills to champion creative ideas with clients and internal teams

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package.

$100,000—$230,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.