Senior Performance Copywriter: Direct Mail & Social Ads

Ethos Life; Oregon; Hybrid; USD 127,000 - 223,000; Full time

Job summary

Ethos Life in the United States seeks a senior writer to craft direct response and performance copy for Direct Mail and paid social, aiming for high response rates. The role requires a journalist-like mindset and ability to convert readers into engaged prospects.

You will collaborate with designers and performance marketers, navigate regulatory guardrails, and leverage AI tools to generate ideas at scale while maintaining quality. Remote-friendly role with competitive salary.

Qualifications

• 8+ years of experience in direct response or performance copywriting.
• Ability to craft headlines and hooks that stop scrolls.
• Strong grasp of testing, measurements, and ROAS.
• Experience with Direct Mail and paid social formats.
• Ability to adapt tone for 55+ audiences and regulated industries.

Responsibilities

• Create direct mail and paid social copy from brief to final deliverable.
• Develop compelling headlines, body copy, and CTAs for various platforms.
• Generate original angles and offers that improve response rates.
• Test against hypotheses and iterate based on results.
• Collaborate with Design, Paid Social, and Compliance teams.

Skills

Direct response writing

Performance copy

Headlines & hooks

CTA copy

Audience targeting

AI tooling

Tools

AI tools

Job description

Ethos Life in the United States seeks a senior writer to craft direct response and performance copy for Direct Mail and paid social, aiming for high response rates. The role requires a journalist-like mindset and ability to convert readers into engaged prospects.

You will collaborate with designers and performance marketers, navigate regulatory guardrails, and leverage AI tools to generate ideas at scale while maintaining quality. Remote-friendly role with competitive salary.