Director, Creative: Direct Mail & Multichannel Leader

HomeServe USA; Norwalk (CT); On-site; USD 143,000 - 165,000; Full time

Benefits offered by this job

Annual bonus 20%

Job summary

HomeServe USA in Norwalk, CT is seeking a Director, Creative to lead the in-house team in producing direct mail packages and multi-channel assets that drive acquisition and retention for HomeServe's protection plans.

The Director will partner with the Copy Director and senior leadership to craft winning campaigns, aligning design systems and storytelling across media while balancing speed and quality. This is an on-site role with occasional remote weeks.

Qualifications

• Bachelor's degree in advertising, marketing, design or a related field.
• Minimum 7–10 years of experience in a creative leadership role.
• Proven track record of developing and executing successful creative campaigns.
• Strong understanding of branding, design principles, and advertising strategies.
• Excellent communication and interpersonal skills.
• Ability to work effectively under pressure and meet tight deadlines.
• Strong leadership and management skills.
• Proficiency in Adobe Creative Suite and design software.
• Experience managing creative teams in an in-office environment.
• Knowledge of digital marketing, direct mail and direct response.
• Experience managing creative teams in an in-office environment.
• Ability to think critically and solve problems creatively.

Responsibilities

• Develop and articulate a clear creative vision that aligns with the company's strategy and goals.
• Oversee and mentor a team of creative professionals, including designers and art directors.
• Manage creative projects from concept to completion, ensuring on-time delivery, budget adherence, and high quality.
• Understand current performance drivers; maintain industry-leading direct mail packages.
• Create multichannel approach including direct mail, web, email and digital for creative cohesion.
• Build strong relationships with clients and internal stakeholders to deliver outcomes.
• Stay up to date on industry trends and AI-driven creative practices.

Skills

Creative leadership

Branding

Advertising strategy

Communication skills

Leadership

People management

AI in creative

Education

Bachelor's degree in advertising, marketing or design

Tools

Adobe Creative Suite

Job description

HomeServe USA in Norwalk, CT is seeking a Director, Creative to lead the in-house team in producing direct mail packages and multi-channel assets that drive acquisition and retention for HomeServe's protection plans.

The Director will partner with the Copy Director and senior leadership to craft winning campaigns, aligning design systems and storytelling across media while balancing speed and quality. This is an on-site role with occasional remote weeks.