Copywriter

D.R. Horton; Arlington (TX); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental and Vision

401(K)

Employee Stock Purchase Plan

Flex Spending Accounts

Life & Disability Insurance

Vacation, Sick, Personal Time and 0

Job summary

D.R. Horton is seeking a Copywriter to develop clear, engaging marketing copy across digital and traditional channels.

You will collaborate with marketing, creative, product, and digital teams to produce content for campaigns, websites, emails, ads, and customer communications while ensuring brand voice consistency. The right candidate will have a portfolio attached to the resume and 3–5+ years of copywriting across multiple channels, with strong writing and editing skills and a solid

Qualifications

• Strong writing and editing skills with the ability to communicate ideas clearly and effectively.
• Experience writing marketing copy for email, SMS, paid social, organic social, and paid search.
• Experience writing UX/product copy with user-centered design principles.
• Familiarity with SEO best practices and content optimization is a plus.
• Ability to sit for the majority of an 8-hour workday and maintain focus.

Responsibilities

• Translate marketing strategies into clear messaging across email/SMS, paid social, web pages, video scripts, organic social, and paid search.
• Craft user-centered UX copy for product experiences including onboarding flows and in-app messaging.
• Maintain tone, voice, and messaging consistency across channels and formats.
• Collaborate with designers, marketing leadership, and product teams to develop integrated campaigns.
• Adapt messaging for multiple formats and review content for accuracy and brand alignment.
• Support marketing initiatives by producing content that drives engagement and business results.
• Ensure all materials comply with brand standards, legal requirements, and company guidelines.
• Assist with proofreading and editing of materials; conduct work in a professional, ethical manner.

Skills

Copywriting

Editing

UX Writing

SEO Knowledge

Performance Marketing

Content Strategy

A/B Testing

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Job description

Description

D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at www.drhorton.com for more information. D.R. Horton, Inc. is currently looking for a Copywriter. The right candidate will develop clear, compelling marketing copy that supports brand messaging and customer engagement across digital and traditional channels. This role collaborates with marketing, creative, product, and digital teams to produce content for campaigns, websites, email, advertising, and customer communications while ensuring consistency with brand voice and messaging standards. A portfolio link must be attached to your resume to qualify for this role.

Essential Duties and Responsibilities

• Translate marketing strategies and creative briefs into clear messaging that supports campaign goals and brand positioning across the following areas:
  • Email/SMS marketing campaigns
  • Paid social (Meta, TikTok, etc.)
  • Web pages
  • Video scripts
  • Organic social content
  • Paid search (Google Ads)
• Craft clear, user-centered UX copy for product experiences (onboarding flows, in-app messaging, tooltips, error states)
• Maintain consistency in tone, voice, and messaging across all marketing channels and content formats
• Collaborate with designers, marketing leadership, and product teams to develop integrated campaign content
• Adapt messaging for multiple formats including web pages, social media, landing pages, advertising, and promotional materials
• Review and revise content based on stakeholder feedback while ensuring clarity, accuracy, and alignment with brand guidelines
• Support marketing initiatives by producing content that drives customer engagement and supports business objectives
• Ensure all written materials comply with brand standards, legal requirements, and company messaging guidelines
• Ability to work overtime
• Assist with proofreading and editing of marketing materials produced by internal teams or external partners
• Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company

Qualifications

Education and/or Experience

• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field
• 3-5+ years of copywriting experience across multiple marketing channels
• Strong writing and editing skills with the ability to communicate ideas clearly and effectively
• Proven experience writing marketing copy for email, SMS, paid social, organic social, and paid search
• Experience writing UX/product copy with a strong understanding of user-centered design principles
• Strong understanding of performance marketing and conversion-focused writing
• Ability to write both short-form and longer-form content (blogs, landing pages, SEO content is a plus)
• Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision
• The noise level is generally moderate

Preferred Qualifications

• Experience writing for digital marketing campaigns and websites
• Familiarity with SEO best practices and digital content optimization
• Familiarity with A/B testing and performance analytics tools
• Experience working closely with product and design teams on end-to-end user journeys
• Experience contributing to or evolving brand voice and messaging frameworks

Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success.

• Medical, Dental and Vision
• 401(K)
• Employee Stock Purchase Plan
• Flex Spending Accounts
• Life & Disability Insurance
• Vacation, Sick, Personal Time and Company Holidays
• Multiple Voluntary and Company provided Benefits

Build YOUR future with D.R. Horton, America’s Builder. #WeBuildPeopleToo