Senior Content Strategy & SEO Leader

Kenect; Youngstown (OH); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Birthday Paid Day Off

Onsite Gym

Snacks & Drinks

Convenient Location

Job summary

Kenect is seeking a Content Marketing leader to own the content strategy, SEO, and AEO. You will shape how Kenect shows up in AI-powered discovery and traditional search, influencing buyers across the dealer network.

You will drive a content engine spanning the website, blogs, case studies, and campaigns, while collaborating with Product, Sales, and Marketing to translate product value into compelling stories.

Qualifications

• 5+ years of B2B content marketing with ownership of SEO strategy and organic performance.
• Hands-on experience with Answer Engine Optimization (AEO) and AI/LLM visibility.
• Exceptional writing and editing with a clear, consistent brand voice.
• Strong knowledge of technical SEO fundamentals, site structure, and page performance.
• Ability to write for a practical, results-focused dealership audience.
• Balance of strategic direction and hands-on delivery across content and SEO.

Responsibilities

• Own Kenect’s organic acquisition strategy across SEO and AEO to improve visibility in traditional search and AI-driven discovery.
• Build and execute the content program across blogs, case studies, thought leadership, and other high-value content with metrics around engagement and pipeline.
• Own website messaging and copy, coordinating with the digital team on structure, updates, optimization, and implementation.
• Create and maintain a robust sales enablement library with one-pagers, competitive materials, and resources for Sales.
• Partner with Product on launches, positioning, messaging, and develop competitive battlecards to differentiate Kenect.
• Connect content to business results by analyzing impact on discovery, demand, and pipeline.

Skills

B2B content marketing

AEO

Writing

Editing

Technical SEO

Strategy & execution

Job description

Kenect is seeking a Content Marketing leader to own the content strategy, SEO, and AEO. You will shape how Kenect shows up in AI-powered discovery and traditional search, influencing buyers across the dealer network.

You will drive a content engine spanning the website, blogs, case studies, and campaigns, while collaborating with Product, Sales, and Marketing to translate product value into compelling stories.