Head of AI-Driven Organic Search & Content Strategy

Colonial Group; Winston-Salem (NC); On-site; USD 110,000 - 160,000; Full time

Job summary

Colonial Group is seeking a Manager, Organic Search & AI Content Strategy to lead how the brand is discovered across search engines, answer engines, and AI platforms. You will own the discovery playbook, decide what content to create, and supervise AI-assisted production while ensuring the brand voice and retailer standards.

Collaborating with E-Commerce, Brand Marketing, Creative, UX, Analytics and Product Management, you will optimize content for keywords and conversational queries, design AI

Qualifications

• 5+ years in organic search, SEO/content strategy, or e-commerce content.
• Strong command of SEO and performance measurement, plus working knowledge of AEO and GEO.
• Hands-on prompt engineering: building prompts, directing AI tools and agents, and producing quality content through AI workflows.
• Hands-on copywriting and editorial experience; you need to have written and edited strong copy yourself to effectively direct and quality-control AI-generated content.
• Ability to translate complex product features into clear customer benefits.
• Bachelor's degree in Marketing/Communications/English or related field.

Responsibilities

• Own the organic discovery strategy across search engines, AI platforms, and retailer channels, targeting visibility, traffic, and share of recommendation.
• Drive on-page strategy: keyword architecture, content structure, internal linking, metadata, and content refresh programs.
• Lead AEO & GEO strategies to align content with customer questions, conversational search behavior, and intent-based journeys.
• Design, test, and maintain the prompt libraries and templates that generate PDP, landing page, and campaign copy at scale.
• Direct and quality-control AI agents and tools across the content workflow, from drafting through optimization.
• Establish guardrails, evaluation criteria, and QA processes so AI output meets brand, accuracy, and compliance standards.
• Continuously evaluate new AI tools and models and integrate the ones that improve speed or quality.
• Translate business objectives and customer insight into messaging that converts.

Skills

Organic search

SEO

Prompt engineering

Copywriting

Editorial judgment

Brand voice

Data-driven decision making

Collaboration

Team leadership

Education

Bachelor's degree in Marketing/Communications/English

Tools

AI tools

PIM/Syndication platforms

Job description

Colonial Group is seeking a Manager, Organic Search & AI Content Strategy to lead how the brand is discovered across search engines, answer engines, and AI platforms. You will own the discovery playbook, decide what content to create, and supervise AI-assisted production while ensuring the brand voice and retailer standards.

Collaborating with E-Commerce, Brand Marketing, Creative, UX, Analytics and Product Management, you will optimize content for keywords and conversational queries, design AI