Content Lead: SEO & PDP Strategy, Long Beach

MyGeeksGuide Ltd; Long Beach, Northern (CA, KY); Hybrid; USD 90,000 - 110,000; Full time

Job summary

CarParts.com in Long Beach, CA seeks a Content Lead to own content strategy across PDPs, blog, email, and social channels. You will set editorial direction, write and edit, and manage freelancers to scale output. You will own organic search strategy, including GEO and AI answers, ensuring content supports promotions and conversions while maintaining brand voice.

This on-site role reports to CMO. Join a lean, senior marketing team focused on traffic, revenue, and authority in a dynamic e-commerce

Qualifications

• 7+ years in content marketing and SEO
• Experience owning organic and PDP content strategy for ecommerce/high-SKU
• Excellent writing and editing skills with range
• Hands-on WordPress experience and basic HTML
• Proficiency with SEO tools: GSC, GA4, Semrush, Screaming Frog
• Knowledge of GEO and AI-friendly content formats
• Experience managing freelancers or agencies to quality and deadlines
• Ability to work on site in Long Beach, CA

Responsibilities

• Own content strategy across site, blog, email, social, and video
• Write and edit high-impact content and ensure brand voice
• Lead PDP content: titles, descriptions, specs, fitment copy, FAQs
• Build PDP templates and standards balancing conversion, SEO, AI visibility
• Collaborate with design, performance marketing, CRM and merchandising
• Manage WordPress environment and site hygiene with engineering partner
• Coordinate blog monetization and on-page modules
• Use AI and templated generation with QA for accuracy

Skills

Content marketing

SEO

PDP content strategy

Writing & editing

WordPress

HTML basics

SEO tools

GEO knowledge

Freelancer management

On-site team collaboration

Tools

WordPress

Yoast/Rank Math

HTML

Google Search Console

GA4

Semrush

Screaming Frog

Job description

CarParts.com in Long Beach, CA seeks a Content Lead to own content strategy across PDPs, blog, email, and social channels. You will set editorial direction, write and edit, and manage freelancers to scale output. You will own organic search strategy, including GEO and AI answers, ensuring content supports promotions and conversions while maintaining brand voice.

This on-site role reports to CMO. Join a lean, senior marketing team focused on traffic, revenue, and authority in a dynamic e-commerce