Senior Content Strategy Lead - End-to-End, Data-Driven

ServiceNow; Santa Clara (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Generous family leave

Matched donations

Annual learning stipends

Flexible PTO

Competitive retirement plan

Paid volunteer time

Job summary

ServiceNow is seeking a Senior Integrated Content Strategist to lead and execute comprehensive content strategies across the customer journey. You will translate insights and product messaging into engaging, data-driven initiatives, collaborating with campaign managers, product marketers, creative directors, and digital leads to ensure consistent content execution.

You will shape strategies by monitoring trends and audience behavior, driving innovation, and maintaining playbooks to support

Qualifications

• Experience turning audience insights into high-impact content strategies.
• Ability to translate product messaging into compelling content.
• Proven track record leading cross-functional marketing initiatives.

Responsibilities

• Lead day-to-day development and socialization of comprehensive content strategies across the customer journey.
• Bridge campaign plans and content execution by turning inputs into actionable strategies.
• Collaborate with campaign managers, product marketers, creative directors, and digital leads.
• Develop formats and channels per target personas (videos, blogs, social posts, tools).
• Monitor performance data and refine strategies for continuous improvement.
• Support workflows, timelines, budgets, and content playbooks.

Skills

Content strategy

Cross-functional collaboration

Campaign planning

Data-driven decisions

Job description

ServiceNow is seeking a Senior Integrated Content Strategist to lead and execute comprehensive content strategies across the customer journey. You will translate insights and product messaging into engaging, data-driven initiatives, collaborating with campaign managers, product marketers, creative directors, and digital leads to ensure consistent content execution.

You will shape strategies by monitoring trends and audience behavior, driving innovation, and maintaining playbooks to support