Enterprise Social Strategy Lead

ServiceNow; United States; Remote; USD 155,000 - 272,000; Full time

Benefits offered by this job

Health plans

401(k) with company match

Employee Stock Purchase Plan (ESPP)

Matching donations

Flexible time away

Family leave

Job summary

ServiceNow is seeking a seasoned social and content strategist to lead the company’s social program across major platforms. You will shape the brand voice, define content pillars, and activate a practitioner community to drive authentic conversations and enterprise engagement.

You will work with product marketing, editorial, and community teams to ensure alignment with brand positioning, while leveraging performance data to optimize reach, relevance, and impact across channels.

Qualifications

• 10+ years in social and content strategy across brand channels or editorial-led social presence.
• Deep platform fluency across LinkedIn, Meta, TikTok, YouTube, and emerging platforms.
• Proven leadership defining content architecture, positioning, and audience strategy for always-on brand channels.
• Brief-writing and strategic communication craft with clear points of view.
• Data literacy with KPIs and performance dashboards; translate findings into decisions.
• Experience in B2B, tech, or enterprise software; AI spaces a bonus.

Responsibilities

• Define the social strategy across platforms and develop a forward-looking roadmap aligned to editorial calendars and product launches.
• Create and manage integrated content architectures and channel-native programs with the creative teams.
• Cultivate and activate ServiceNow's practitioner community to uncover insights and cultural signals.
• Use performance data to refine strategy and justify pivots with evidence and insights.
• Lead cross-functional execution with product marketing, editorial, and customer marketing to integrate stories and customer proof points.
• Stay ahead of trends and build systematic social listening and trendspotting.

Skills

Social strategy

Platform fluency

Content architecture

Community activation

Data literacy

B2B tech experience

Cross-functional leadership

Brief-writing

Strategic storytelling

Entrepreneurial mindset

Job description

ServiceNow is seeking a seasoned social and content strategist to lead the company’s social program across major platforms. You will shape the brand voice, define content pillars, and activate a practitioner community to drive authentic conversations and enterprise engagement.

You will work with product marketing, editorial, and community teams to ensure alignment with brand positioning, while leveraging performance data to optimize reach, relevance, and impact across channels.