Senior Integrated Content Strategist

ServiceNow; Santa Clara (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Generous family leave

Matched donations

Annual learning stipends

Flexible PTO

Competitive retirement plan

Paid volunteer time

Job summary

ServiceNow is seeking a Senior Integrated Content Strategist to lead and execute comprehensive content strategies across the customer journey. You will translate insights and product messaging into engaging, data-driven initiatives, collaborating with campaign managers, product marketers, creative directors, and digital leads to ensure consistent content execution.

You will shape strategies by monitoring trends and audience behavior, driving innovation, and maintaining playbooks to support

Qualifications

• Experience turning audience insights into high-impact content strategies.
• Ability to translate product messaging into compelling content.
• Proven track record leading cross-functional marketing initiatives.

Responsibilities

• Lead day-to-day development and socialization of comprehensive content strategies across the customer journey.
• Bridge campaign plans and content execution by turning inputs into actionable strategies.
• Collaborate with campaign managers, product marketers, creative directors, and digital leads.
• Develop formats and channels per target personas (videos, blogs, social posts, tools).
• Monitor performance data and refine strategies for continuous improvement.
• Support workflows, timelines, budgets, and content playbooks.

Skills

Content strategy

Cross-functional collaboration

Campaign planning

Data-driven decisions

Job description

• We're seeking a talented and strategic Senior Integrated Content Strategist to join our dynamic marketing team
• In this role, you will lead the day-to-day development, management, socialization, and implementation of comprehensive content strategies that guide audiences seamlessly through the customer journey-from awareness to conversion-while aligning with priority personas, product innovations, and key campaign objectives
• As the bridge between high-level campaign plans and content execution, you'll transform inputs such as audience insights, product messaging, and business goals into impactful, actionable strategies
• You will play an active role in shaping these strategies by staying attuned to market trends, audience behaviors, and industry developments, while partnering with cross-functional teams to turn strategies into action
• Develop comprehensive content strategies in collaboration with campaign managers, leveraging audience insights, campaign goals, and business objectives to create end-to-end, data-driven strategies
• Create detailed content recommendations on formats (videos, blogs, social posts, interactive tools) and distribution channels tailored to target personas
• Drive innovation by proactively identifying emerging content trends, channel features, and new formats to keep strategies competitive and aligned with industry advancements
• Collaborate cross-functionally with campaign managers, product marketers, creative directors, and digital leads to ensure consistent, connected content implementation
• Partner with creative leads to champion differentiated, engaging messaging and CTAs that resonate with customer needs at each funnel stage
• Monitor campaign performance data and engagement metrics to provide actionable insights and refine strategies for continuous improvement
• Support operational excellence by collaborating on workflows, resource allocation, timelines, and budgets
• Contribute to and maintain content playbooks documenting best practices and learnings

Benefits

• Generous family leave
• Matched donations
• Annual learning stipends
• Flexible PTO
• Competitive retirement plan
• Paid volunteer time