Senior Content Strategist - Personalization & Ecommerce

Prestige Cruise Services LLC; Miami (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

Norwegian Cruise Line Holdings (NCLH) seeks a Principal Content Strategist to own the content strategy for the digital guest journey—from Shop to Next Cruise. You will ensure content drives ecommerce sales, is personalized at scale, and structured for AI assistants and search experiences across multiple touchpoints.

You will partner with product owners, experience designers, and experimentation strategists to translate business goals into measurable content outcomes and to align voice, tone, and

Qualifications

• Minimum a Bachelor's degree in a related field.
• 7+ years in content strategy or digital content roles.
• Proven ability to drive ecommerce results through content direction.

Responsibilities

• Own end-to-end content strategy for the digital guest journey from Shop to Next Cruise.
• Define and govern personalization strategy at scale using guest data and behavior.
• Set content structures, metadata and data standards for AI assistants and chatbots.
• Advise on translating business goals into discoverable, personalized content.
• Collaborate with SEO and technology teams to support traditional search and AI discovery.

Skills

Content strategy

Digital content

Ecommerce content

Education

Bachelor's Degree

Communications/Marketing field

Job description

Norwegian Cruise Line Holdings (NCLH) seeks a Principal Content Strategist to own the content strategy for the digital guest journey—from Shop to Next Cruise. You will ensure content drives ecommerce sales, is personalized at scale, and structured for AI assistants and search experiences across multiple touchpoints.

You will partner with product owners, experience designers, and experimentation strategists to translate business goals into measurable content outcomes and to align voice, tone, and