Principal Experience Designer

Prestige Cruise Services LLC; Miami (FL); On-site; USD 140,000 - 200,000; Full time

Job summary

Norwegian Cruise Line Holdings (NCLH) is seeking a Principal Experience Designer to own the unified digital design across Shop, Book, Presail, Onboard and Next Cruise. You will set design direction, partner with product owners, content strategists, and engineering to ensure a seamless, brand-consistent guest journey.

This senior role requires 7+ years in digital/UX design, experience guiding design systems, and the ability to influence across large, matrixed teams without direct authority.

Qualifications

• 7+ years of experience in digital/UX experience design, including at least 3 years operating at a senior or principal level setting design direction across multiple products or teams.
• Demonstrated experience designing complex, multi-channel digital guest or customer journeys spanning web, mobile app, and CRM touchpoints.
• Experience establishing and governing design systems, style guides, or component libraries used across multiple product teams.
• Experience working within a large, matrixed organization, collaborating across product, content, marketing, and technology functions to deliver a unified experience.
• Experience partnering directly with engineering and technology teams to translate design standards into technically feasible, production-ready solutions.
• Experience in travel, hospitality, cruise, retail, or another high-consideration, multi-step purchase industry strongly preferred.
• Experience guiding or mentoring other designers in a non-supervisory capacity, such as through design reviews, critique, or informal coaching.

Responsibilities

• Own the end-to-end digital design vision and digital design standards for NCL's digital guest journey across web, app, and CRM touchpoints, ensuring consistency and brand fidelity from Shop through Next Cruise.
• Serve as the subject matter expert on digital experience design, advising the Sr. Product Owners on how to translate journey-specific business goals into cohesive, guest-centered digital design solutions.
• Partner with the Technology team to ensure digital design standards and guidelines are technically feasible and consistently implemented across platforms.
• Advise the Principal Experimentation Strategist on digital design validation priorities and interpret consumer testing results to guide digital design decisions.
• Establish and govern digital design standards, components, and guidelines that scale consistently across all stages of the guest journey: Shop, Book, Presail, Onboard, and Next Cruise.
• Champion the Digital Guest Promise of personalized, relevant, one-voice experiences in every digital design decision.
• Provide digital design expertise and mentorship to designers embedded across the Product, Content, Technology, and partner teams, without direct management responsibility for those individuals.

Skills

Portfolio

UX Design

UI Design

Design Systems

Stakeholder Influence

Analytics

Communication

AI Personalization

SEO Discoverability

Mobile Commerce

Education

Bachelor's Degree

Tools

Figma

Sketch

Adobe Creative Suite

Job description

GROW YOUR CAREER WITH US

At Norwegian Cruise Line Holdings (NCLH), we know our future success depends on our ability to attract and retain the very best talent. Our brands deliver vacations of a lifetime with innovative product offerings, a high level of service and unique guest experiences aboard each vessel and we're continually seeking applicants who are passionate about hospitality and committed to being their personal best. As you learn more about our company, we think you will agree that there is no better time than now to become a member of the NCLH family!

JOB SUMMARY

The Principal Experience Designer owns the unified digital design experience across NCL's digital guest journey: Shop, Book, Presail, Onboard, and Next Cruise. This role partners with the Sr. Product Owners who own each journey stage, plus the Principal Content Strategist and the Principal Experimentation Strategist, to ensure every guest touchpoint reflects one consistent, brand-anchored digital design standard rather than a patchwork of stage-specific solutions. As a subject matter expert in digital design, this role sets and advises on digital design direction across the organization rather than managing a design team.

POSITION RESPONSIBILITIES

• Own the end-to-end digital design vision and digital design standards for NCL's digital guest journey across web, app, and CRM touchpoints, ensuring consistency and brand fidelity from Shop through Next Cruise.
• Serve as the subject matter expert on digital experience design, advising the Sr. Product Owners on how to translate journey-specific business goals into cohesive, guest-centered digital design solutions.
• Partner with the Technology team to ensure digital design standards and guidelines are technically feasible and consistently implemented across platforms.
• Advise the Principal Experimentation Strategist on digital design validation priorities and interpret consumer testing results to guide digital design decisions.
• Establish and govern digital design standards, components, and guidelines that scale consistently across all stages of the guest journey: Shop, Book, Presail, Onboard, and Next Cruise.
• Champion the Digital Guest Promise of personalized, relevant, one-voice experiences in every digital design decision.
• Provide digital design expertise and mentorship to designers embedded across the Product, Content, Technology, and partner teams, without direct management responsibility for those individuals.

QUALIFICATIONS

• DEGREE TYPE: Bachelor's Degree
• FIELD(S) OF STUDY: Graphic Design, Industrial Design, Visual Communication Design, or a related field

EXPERIENCE

• 7+ years of experience in digital/UX experience design, including at least 3 years operating at a senior or principal level setting design direction across multiple products or teams.
• Demonstrated experience designing complex, multi-channel digital guest or customer journeys spanning web, mobile app, and CRM touchpoints.
• Experience establishing and governing design systems, style guides, or component libraries used across multiple product teams.
• Experience working within a large, matrixed organization, collaborating across product, content, marketing, and technology functions to deliver a unified experience.
• Experience partnering directly with engineering and technology teams to translate design standards into technically feasible, production-ready solutions.
• Experience in travel, hospitality, cruise, retail, or another high-consideration, multi-step purchase industry strongly preferred.
• Experience guiding or mentoring other designers in a non-supervisory capacity, such as through design reviews, critique, or informal coaching.

COMPETENCIES & SKILLS

• Strong portfolio demonstrating guest or customer-centered digital design outcomes tied to measurable business results such as conversion, engagement, retention, or revenue.
• Expert-level knowledge of user experience and user interface design principles, interaction design, information architecture, and accessibility standards.
• Proficiency with modern design and prototyping tools (for example Figma, Sketch, Adobe Creative Suite) and familiarity with how design systems are implemented in code.
• Ability to influence and align stakeholders across product, content, technology, and executive teams without formal authority, through data, storytelling, and design rationale.
• Strong analytical skills, including the ability to interpret consumer research, usability testing, and behavioral data to inform design decisions.
• Excellent written and verbal communication skills, with the ability to present and defend design direction to senior leadership and cross-functional partners.
• Familiarity with AI-enhanced personalization, SEO/AEO/GEO discoverability, and mobile commerce design