Senior Content Strategist: Multi-Brand Storytelling

ACS Inc.; St. Louis (MO); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

PTO

Retirement plans

Job summary

ACS Inc. is seeking a Content Strategist to develop, oversee, and optimize our content strategy across multiple channels. You will collaborate with marketing, sales, product, and design to deliver engaging content that attracts and converts target audiences.

Reporting to the Head of Marketing, you will drive content initiatives, ensure brand consistency, and measure impact with analytics tools like GA4, HubSpot, and CallRail. This role emphasizes storytelling and multi-brand coordination.

Qualifications

• 5+ years of experience in content strategy, marketing, or editorial roles.
• Experience managing content across a multi-brand portfolio with distinct audiences.
• Proven track record of developing and executing successful content strategies.
• Strong understanding of digital marketing and content performance metrics.
• Exceptional writing, editing, and communication skills.
• Ability to balance strategic thinking with hands-on execution.
• Demonstrated experience managing creative projects in Trello or equivalent task-tracking platforms.

Responsibilities

• Develop and execute a comprehensive content strategy aligned with business objectives and audience needs.
• Conduct content audits and gap analyses to identify opportunities for growth.
• Define content goals, KPIs, and performance benchmarks.
• Oversee the development of high-quality content, including web copy, blogs, whitepapers, case studies, videos, and social media.
• Manage editorial calendars to ensure timely delivery of content across channels.
• Ensure all content is consistent with brand voice, style, and tone.
• Conduct audience and market research to guide content direction.
• Translate insights from interviews with engineers, product managers, and contractors into copy.
• Execute CSAT and NPS surveys to develop content improvement insights.
• Track, measure, and report on content performance using GA4, HubSpot, Microsoft Clarity, CallRail, and other analytics tools.
• Partner with cross-functional teams to create cohesive campaigns.
• Provide editorial guidance and support to writers, designers, and external partners.
• Champion content best practices and foster a culture of storytelling within the organization.
• Build and maintain Trello boards to track tasks, vendor assignments and asset approvals.
• Coordinate schedules, deliverables, and budgets with outside video, photography, and motion-graphics vendors.
• Facilitate cross-functional reviews and revisions; ensure on-time delivery.

Skills

Content strategy

Audience research

Editorial leadership

Technical writing

Project management

Storytelling

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Graphic Design, Multimedia, or related field

HubSpot Content Marketing Certification

Tools

Adobe Creative Suite

Video editing

Motion graphics

HubSpot

GA4

Microsoft Clarity

CallRail

Trello

Job description

ACS Inc. is seeking a Content Strategist to develop, oversee, and optimize our content strategy across multiple channels. You will collaborate with marketing, sales, product, and design to deliver engaging content that attracts and converts target audiences.

Reporting to the Head of Marketing, you will drive content initiatives, ensure brand consistency, and measure impact with analytics tools like GA4, HubSpot, and CallRail. This role emphasizes storytelling and multi-brand coordination.