Content Strategist

ACS Inc.; St. Louis (MO); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

PTO

Retirement plans

Job summary

ACS Inc. is seeking a Content Strategist to develop, oversee, and optimize our content strategy across multiple channels. You will collaborate with marketing, sales, product, and design to deliver engaging content that attracts and converts target audiences.

Reporting to the Head of Marketing, you will drive content initiatives, ensure brand consistency, and measure impact with analytics tools like GA4, HubSpot, and CallRail. This role emphasizes storytelling and multi-brand coordination.

Qualifications

• 5+ years of experience in content strategy, marketing, or editorial roles.
• Experience managing content across a multi-brand portfolio with distinct audiences.
• Proven track record of developing and executing successful content strategies.
• Strong understanding of digital marketing and content performance metrics.
• Exceptional writing, editing, and communication skills.
• Ability to balance strategic thinking with hands-on execution.
• Demonstrated experience managing creative projects in Trello or equivalent task-tracking platforms.

Responsibilities

• Develop and execute a comprehensive content strategy aligned with business objectives and audience needs.
• Conduct content audits and gap analyses to identify opportunities for growth.
• Define content goals, KPIs, and performance benchmarks.
• Oversee the development of high-quality content, including web copy, blogs, whitepapers, case studies, videos, and social media.
• Manage editorial calendars to ensure timely delivery of content across channels.
• Ensure all content is consistent with brand voice, style, and tone.
• Conduct audience and market research to guide content direction.
• Translate insights from interviews with engineers, product managers, and contractors into copy.
• Execute CSAT and NPS surveys to develop content improvement insights.
• Track, measure, and report on content performance using GA4, HubSpot, Microsoft Clarity, CallRail, and other analytics tools.
• Partner with cross-functional teams to create cohesive campaigns.
• Provide editorial guidance and support to writers, designers, and external partners.
• Champion content best practices and foster a culture of storytelling within the organization.
• Build and maintain Trello boards to track tasks, vendor assignments and asset approvals.
• Coordinate schedules, deliverables, and budgets with outside video, photography, and motion-graphics vendors.
• Facilitate cross-functional reviews and revisions; ensure on-time delivery.

Skills

Content strategy

Audience research

Editorial leadership

Technical writing

Project management

Storytelling

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Graphic Design, Multimedia, or related field

HubSpot Content Marketing Certification

Tools

Adobe Creative Suite

Video editing

Motion graphics

HubSpot

GA4

Microsoft Clarity

CallRail

Trello

Job description

ACS, the holding company for a portfolio of respected brands in the air quality solutions space, is seeking a highly skilled Content Strategist to develop, oversee, and optimize our content strategy across multiple channels. This role aligns content initiatives with business goals, drives audience engagement, and ensures brand consistency.

The Content Strategist will collaborate closely with marketing, sales, product, and design teams to deliver impactful content that attracts, engages, and converts target audiences. This role will report to the Head of Marketing, ensuring all content meets organizational objectives and resonates with target audiences.

Key Responsibilities:

• Develop and execute a comprehensive content strategy aligned with business objectives and audience needs.
• Conduct content audits and gap analyses to identify opportunities for growth.
• Define content goals, KPIs, and performance benchmarks.

Content Creation & Management

• Oversee the development of high-quality content, including web copy, blogs, whitepapers, case studies, videos, and social media.
• Manage editorial calendars to ensure timely delivery of content across channels.
• Ensure all content is consistent with brand voice, style, and tone.

Research & Insights

• Conduct audience and market research to guide content direction.
• Ability to interview engineers, product managers, and contractors and translate into relevant copy
• Execute CSAT, and NPS surveys to develop insights on how to improve content and collateral
• Track, measure, and report on content performance using GA4, HubSpot, Microsoft Clarity, CallRail, and other analytics tools
• Partner with cross-functional teams (marketing, design, product, sales) to create cohesive campaigns.
• Provide editorial guidance and support to writers, designers, and external partners.
• Champion content best practices and foster a culture of storytelling within the organization.
• Build and maintain Trello boards to track tasks, deadlines, vendor assignments and asset approvals.
• Coordinate schedules, deliverables, and budgets with outside video, photography, and motion-graphics vendors.
• Facilitate cross-functional reviews and revisions; ensure on-time delivery.

Required Qualifications:

Technical Skills

• Experience using AI tools in the content workflow (drafting, research, repurposing) with human editing and fact-checking as a non-negotiable
• Experience with Adobe Creative Suite (InDesign, Illustrator, Photoshop).
• Familiarity with video editing and motion-graphics tools and processes.
• Understanding of marketing automation tools (HubSpot) and how to deploy content through them.
• Strong creative and technical writing abilities; able to translate complex concepts into clear, compelling messaging.
• Excellent organizational skills, attention to detail, and ability to manage multiple projects simultaneously.

Experience

• 5+ years of experience in content strategy, marketing, or editorial roles.
• Experience managing content across a multi-brand portfolio with distinct audiences
• Proven track record of developing and executing successful content strategies.
• Strong understanding of digital marketing and content performance metrics.
• Exceptional writing, editing, and communication skills.
• Ability to balance strategic thinking with hands-on execution.
• Demonstrated experience managing creative projects in Trello or equivalent task-tracking platforms.

Education Requirements:

• Bachelor’s degree in Marketing, Communications, Graphic Design, Multimedia, or related field (or equivalent experience).
• HubSpot Content Marketing or Inbound Marketing Certification (a plus).

Why You’ll Love This Role:

ACS is a marketing and sales-focused business that will provide you with the ability to:

• Make an impact: Your work will directly contribute to lead generation and brand storytelling.
• Grow your skills: Opportunities to deepen your multimedia skill set and take on larger content development initiatives.
• Be valued: Work in a collaborative culture that values marketing’s impact, and encourages creativity, continuous learning, and work–life balance.

Why Join The ACS Team?

Joining ACS means being part of a dynamic, growth-focused organization dedicated to improving air quality, workplace health, and operational efficiency for businesses of all kinds. This opportunity will include:

• Comprehensive Benefits: Health insurance, PTO, and retirement plans.
• Accelerated Growth Potential: Leverage a proven product line and a receptive market to achieve your professional goals.
• Comprehensive Support: Learn from and collaborate with experienced team members, including access to technical guidance and sales mentorship.
• Cutting-Edge Products: Represent high-demand solutions that address pressing challenges in air quality and employee health.
• Empowered Success: Use your creativity and initiative to craft tailored strategies while enjoying autonomy and support every step of the way.

About ACS:

Air Cleaning Specialists, Inc. (ACS) has provided air quality solutions for industrial and commercial applications for over 40+ years. We began in 1979 by selling and servicing Smokeeters for tobacco applications and have since grown exponentially into a company with solid internet marketing and US distribution capabilities.

We equip businesses of all sizes and across a diverse range of industries with products from our extensive line, including air filtration systems, welding fume extractors, vehicle exhaust removal systems, air and dust collector filters, and more. To learn more, visit: www.aircleaningspecialists.com

Equal Opportunity Employer:

ACS is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by applicable law.