Senior Content Marketing Strategist - Education & Social Media

Southern Methodist University; University Park (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

Southern Methodist University is seeking a Senior Content Marketing Specialist (HR Title: Communications Specialist II) to drive Simmons School of Education and Human Development marketing efforts on campus in Dallas. You will develop and manage content that advances enrollment, reputation, and relationships, with a focus on social media, magazines, blogs, emails, and paid campaigns.

The ideal candidate brings strong content writing skills and hands-on digital channel management, collaborating

Qualifications

• Bachelor's degree is required; Master's preferred.
• Degree in business, marketing, journalism, or communications is preferred.
• Minimum of two years managing content across multiple channels.
• Experience with social media, email campaigns, and content editing.
• Ability to use performance data to inform recommendations.
• Experience in a complex university or large organization preferred.

Responsibilities

• Social Media Management: manage Simmons' official social channels, content planning, copywriting, scheduling, publishing and monitoring.
• Content Writing & Storytelling: identify, research, write and edit content featuring SMU programs, faculty, research and partnerships.
• Content Planning & Multimedia Coordination: plan content needs across channels, develop photos, videos, graphics, and manage assets library.
• Internal and Executive Communications: support communications for the School and Dean's Office; create/edit presentations and materials.
• General Marketing Support: uphold SMU/Simmons brand standards; assist with campaigns and events.
• Analytics & Performance Reporting: monitor performance, provide data-driven recommendations, adjust tactics.

Skills

Content Marketing

Social Media Management

Content Writing

Campaign Analytics

Project Management

Education

Bachelor's degree

Master's degree preferred

Marketing/Communications degree preferred

Tools

Adobe Photoshop

Acrobat

InDesign

Illustrator

Sprout Social

Job description

Southern Methodist University is seeking a Senior Content Marketing Specialist (HR Title: Communications Specialist II) to drive Simmons School of Education and Human Development marketing efforts on campus in Dallas. You will develop and manage content that advances enrollment, reputation, and relationships, with a focus on social media, magazines, blogs, emails, and paid campaigns.

The ideal candidate brings strong content writing skills and hands-on digital channel management, collaborating