Social Media Strategist & Content Creator

Johnson School of Business; Abilene (TX); On-site; USD 45,000 - 65,000; Full time

Job summary

McMurry University is seeking a Digital Media Specialist in Abilene, TX to lead social media strategy and digital storytelling. You will drive platform-specific content and align with enrollment and engagement goals, reporting to the Director of Integrated Communications.

You will work across the StratCom team to ensure cohesive messaging, develop campaigns, and optimize performance while maintaining brand standards and university priorities.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 1-3 years of professional experience in social media or digital content creation.
• Demonstrated experience managing social media platforms and executing campaigns.
• Strong writing, editing, and visual storytelling skills.
• Familiarity with social media management and analytics tools.

Responsibilities

• Lead the development and execution of a comprehensive social media strategy aligned with University goals and brand standards.
• Manage and grow McMurry's primary social media channels, ensuring consistent voice, tone, and visual identity.
• Plan and execute an annual and ongoing social content calendar across platforms.
• Expand audience reach and engagement through strategic content development and active community management.
• Advise campus partners on social media best practices, account creation, and platform use.

Skills

Social media strategy

Content creation

Data analysis

Brand integrity

Collaboration

Storytelling

Editorial standards

Education

Bachelor's degree

Tools

Hootsuite

Sprout Social

Google Analytics

Job description

McMurry University is seeking a Digital Media Specialist in Abilene, TX to lead social media strategy and digital storytelling. You will drive platform-specific content and align with enrollment and engagement goals, reporting to the Director of Integrated Communications.

You will work across the StratCom team to ensure cohesive messaging, develop campaigns, and optimize performance while maintaining brand standards and university priorities.