Senior Content Marketing Specialist (HR Title: Communications Specialist II)

Southern Methodist University Inc; Dallas (TX); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Health benefits

Tuition benefits

Professional development opportunities

Job summary

Southern Methodist University (SMU) is seeking a Marketing Specialist for the Simmons School of Education and Human Development. On-campus role focused on content creation, social media management, and multichannel storytelling to advance enrollment, reputation, and relationships.

The ideal candidate will write, manage social channels, produce magazine/blog content, coordinate multimedia assets, and use audience insights to inform campaigns.

Qualifications

• A Bachelor's degree is required.
• A Master's degree preferred.
• A degree in business, marketing, journalism or communications is preferred.
• A minimum of two (2) years of work experience independently managing content across multiple channels is required.
• Experience developing professional written content and managing a social media presence with data-driven recommendations is required.
• Experience supporting marketing in a complex organization with multiple audiences is preferred.

Responsibilities

• Social Media Management: manage day-to-day execution of official channels, content planning, copywriting, scheduling, publishing and monitoring.
• Content Writing & Storytelling: identify, research, write and edit content featuring students, faculty, programs and partnerships.
• Content Planning & Multimedia Coordination: plan content needs across channels, develop photography, video and graphics, manage marketing materials library.
• Internal and Executive Communications: support communications for the School and Dean's Office; prepare presentations and polished communications.
• General Marketing Support: uphold brand/editorial/accessibility standards and support campaigns and events.
• Analytics & Performance Reporting: monitor and report on performance and provide data-driven recommendations.

Skills

Social media management

Content writing

Storytelling

Analytics & reporting

Project management

Education

Bachelor's degree

Master's degree preferred

Marketing/communications degree preferred

Tools

Adobe Photoshop

Adobe InDesign

Adobe Illustrator

Adobe Acrobat

Sprout Social

Job description

Description Salary Range: Salary commensurate with experience and qualifications

About SMUSMU's more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University's small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs.

SMU serves approximately 7,000 undergraduates and 5,000 graduate students through eight degree-granting schools: Dedman College of Humanities and Sciences, Cox School of Business, Lyle School of Engineering, Meadows School of the Arts, Simmons School of Education and Human Development, Dedman School of Law, Perkins School of Theology and Moody School of Graduate and Advanced Studies.

SMU is data driven, and its powerful supercomputing ecosystem - paired with entrepreneurial drive - creates an unrivaled environment for the University to deliver research excellence.

Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities.

SMU's relationship with Dallas - the dynamic center of one of the nation's fastest-growing regions - offers unique learning, research, social and career opportunities that provide a launch pad for global impact.

SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry.

About the Position:

This role is an on-campus, in-person position.

The Marketing Specialist plays a key role in the Simmons School of Education and Human Development's marketing and communications efforts by developing and managing content that advances enrollment, reputation, and relationship-building goals.

The ideal candidate will bring practical expertise in content writing and digital channel management and will be actively involved in creating and managing social media, magazine and blog content, email campaigns, and paid advertising efforts.

Reporting to the Director of Marketing, this position will work with faculty, staff, students, and campus partners to identify and develop stories, and use audience insights and performance reporting to strengthen engagement.

Essential Functions:

• Social Media Management: Manage the day-to-day execution of Simmons' official social media channels, including content planning, copywriting, scheduling, publishing and monitoring. Maintain the school's social media calendar, identify timely content opportunities and coordinate content needs and coverage.
• Content Writing & Storytelling: Identify, research, write and edit content featuring Simmons students, faculty, research, programs and partnerships. Develop content for the Simmons magazine, blog, website, email newsletters, marketing campaigns and other communications, adapting stories and messaging for different audiences and channels.
• Content Planning & Multimedia Coordination: Plan content needs across channels and work with student employees and other creative resources to develop photography, video, graphics and other visual assets. Manage and maintain the school's growing library of creative marketing materials, ensuring assets are organized, accessible. Provide creative direction and contribute directly to multimedia production.
• Internal and Executive Communications: Support internal and executive communications for the School and Dean's Office. Create and edit presentations, written communications and other materials on behalf of the Dean and school leadership. Ensure materials are clear, polished and consistent.
• General Marketing Support: Apply and uphold SMU and Simmons brand, editorial and accessibility standards. Provide support for additional marketing and communications projects, campaigns and events based on school priorities. Perform other duties as assigned by the Director of Marketing.
• Analytics & Performance Reporting: Monitor and report on social media, email and other digital performance. Identify audience and content trends, provide data-informed recommendations to the Director of Marketing, and adjust tactics as appropriate to strengthen content, engagement and campaign effectiveness.

Qualifications Education and Experience:

• A Bachelor's degree is required.
• A Master's degree preferred.
• A degree in business, marketing, journalism or communications is preferred.
• A minimum of two (2) years of work experience independently managing content and communications across multiple channels is required.
• Experience developing professional written content, managing an active social media presence, and using performance data to inform recommendations for improving marketing efforts is also required.
• Experience supporting marketing and communications in a complex organization with multiple audiences and stakeholders is preferred.

Knowledge, Skills and Abilities:

• Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies.
• Must also demonstrate strong written communication skills.
• Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions.
• Must also have strong organizational, planning and time management skills.
• A demonstrated track record of managing projects from concept to execution is required.
• Candidate must have a strong working knowledge of and/or experience with Adobe Photoshop, Acrobat, InDesign, and Illustrator.
• Familiarity with Sprout Social social media content management platform, is preferred.

Physical and Environmental Demands:

Sit for long periods of time.

Deadline to Apply:

November 18, 2026

Priority consideration may be given to submissions received by November 4, 2026.

EEO Statement

SMU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression.

Benefits:

SMU offers staff a broad, competitive array of health and related benefits. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution. SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU. The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities, including tuition benefits.