Senior Content Marketing Specialist (HR Title: Communications Specialist II)

Southern Methodist University; University Park (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

Southern Methodist University is seeking a Senior Content Marketing Specialist (HR Title: Communications Specialist II) to drive Simmons School of Education and Human Development marketing efforts on campus in Dallas. You will develop and manage content that advances enrollment, reputation, and relationships, with a focus on social media, magazines, blogs, emails, and paid campaigns.

The ideal candidate brings strong content writing skills and hands-on digital channel management, collaborating

Qualifications

• Bachelor's degree is required; Master's preferred.
• Degree in business, marketing, journalism, or communications is preferred.
• Minimum of two years managing content across multiple channels.
• Experience with social media, email campaigns, and content editing.
• Ability to use performance data to inform recommendations.
• Experience in a complex university or large organization preferred.

Responsibilities

• Social Media Management: manage Simmons' official social channels, content planning, copywriting, scheduling, publishing and monitoring.
• Content Writing & Storytelling: identify, research, write and edit content featuring SMU programs, faculty, research and partnerships.
• Content Planning & Multimedia Coordination: plan content needs across channels, develop photos, videos, graphics, and manage assets library.
• Internal and Executive Communications: support communications for the School and Dean's Office; create/edit presentations and materials.
• General Marketing Support: uphold SMU/Simmons brand standards; assist with campaigns and events.
• Analytics & Performance Reporting: monitor performance, provide data-driven recommendations, adjust tactics.

Skills

Content Marketing

Social Media Management

Content Writing

Campaign Analytics

Project Management

Education

Bachelor's degree

Master's degree preferred

Marketing/Communications degree preferred

Tools

Adobe Photoshop

Acrobat

InDesign

Illustrator

Sprout Social

Job description

Job Description - Senior Content Marketing Specialist (HR Title: Communications Specialist II) (SIM00000226)

Job Description

Senior Content Marketing Specialist (HR Title: Communications Specialist II) - ( SIM00000226 )

Description

Salary Range:

Salary commensurate with experience and qualifications

About SMU

SMU’s more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University’s small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs.

SMU is data driven, and its powerful supercomputing ecosystem – paired with entrepreneurial drive – creates an unrivaled environment for the University to deliver research excellence.

Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities. SMU’s relationship with Dallas – the dynamic center of one of the nation’s fastest-growing regions – offers unique learning, research, social and career opportunities that provide a launch pad for global impact.

SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry.

About the Position:

This role is an on-campus, in-person position.

The Marketing Specialist plays a key role in the Simmons School of Education and Human Development’s marketing and communications efforts by developing and managing content that advances enrollment, reputation, and relationship-building goals.

The ideal candidate will bring practical expertise in content writing and digital channel management and will be actively involved in creating and managing social media, magazine and blog content, email campaigns, and paid advertising efforts.

Reporting to the Director of Marketing, this position will work with faculty, staff, students, and campus partners to identify and develop stories, and use audience insights and performance reporting to strengthen engagement.

Essential Functions:

Social Media Management: Manage the day-to-day execution of Simmons’ official social media channels, including content planning, copywriting, scheduling, publishing and monitoring. Maintain the school’s social media calendar, identify timely content opportunities and coordinate content needs and coverage.

• Content Writing & Storytelling: Identify, research, write and edit content featuring Simmons students, faculty, research, programs and partnerships. Develop content for the Simmons magazine, blog, website, email newsletters, marketing campaigns and other communications, adapting stories and messaging for different audiences and channels.
• Content Planning & Multimedia Coordination: Plan content needs across channels and work with student employees and other creative resources to develop photography, video, graphics and other visual assets. Manage and maintain the school’s growing library of creative marketing materials, ensuring assets are organized, accessible. Provide creative direction and contribute directly to multimedia production.
• Internal and Executive Communications: Support internal and executive communications for the School and Dean's Office. Create and edit presentations, written communications and other materials on behalf of the Dean and school leadership. Ensure materials are clear, polished and consistent.
• General Marketing Support: Apply and uphold SMU and Simmons brand, editorial and accessibility standards. Provide support for additional marketing and communications projects, campaigns and events based on school priorities. Perform other duties as assigned by the Director of Marketing.
• Analytics & Performance Reporting: Monitor and report on social media, email and other digital performance. Identify audience and content trends, provide data-informed recommendations to the Director of Marketing, and adjust tactics as appropriate to strengthen content, engagement and campaign effectiveness.

Qualifications

Education and Experience:

A Bachelor’s degree is required. A Master's degree preferred. A degree in business, marketing, journalism or communications is preferred.

A minimum of two (2) years of work experience independently managing content and communications across multiple channels is required.

Experience developing professional written content, managing an active social media presence, and using performance data to inform recommendations for improving marketing efforts is also required.

Experience supporting marketing and communications in a complex organization with multiple audiences and stakeholders is preferred.

Knowledge, Skills and Abilities:

Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies. Must also demonstrate strong written communication skills.

Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Must also have strong organizational, planning and time management skills. A d emonstrated track record of managing projects from concept to execution is required.

Candidate must have a strong working knowledge of and/or experience with Adobe Photoshop, Acrobat, InDesign, and Illustrator. Familiarity with Sprout Social social media content management platform, is preferred.

Physical and Environmental Demands:

• Sit for long periods of time

Deadline to Apply:

November 18, 2026

Priority consideration may be given to submissions received by November 4, 2026.

EEO Statement

SMU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression.

SMU offers staff a broad, competitive array of healthand related benefit s. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.

SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMUand, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.