Senior Content Marketing Lead — Education Communications

Southern Methodist University Inc; Dallas (TX); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Health benefits

Tuition benefits

Professional development opportunities

Job summary

Southern Methodist University (SMU) is seeking a Marketing Specialist for the Simmons School of Education and Human Development. On-campus role focused on content creation, social media management, and multichannel storytelling to advance enrollment, reputation, and relationships.

The ideal candidate will write, manage social channels, produce magazine/blog content, coordinate multimedia assets, and use audience insights to inform campaigns.

Qualifications

• A Bachelor's degree is required.
• A Master's degree preferred.
• A degree in business, marketing, journalism or communications is preferred.
• A minimum of two (2) years of work experience independently managing content across multiple channels is required.
• Experience developing professional written content and managing a social media presence with data-driven recommendations is required.
• Experience supporting marketing in a complex organization with multiple audiences is preferred.

Responsibilities

• Social Media Management: manage day-to-day execution of official channels, content planning, copywriting, scheduling, publishing and monitoring.
• Content Writing & Storytelling: identify, research, write and edit content featuring students, faculty, programs and partnerships.
• Content Planning & Multimedia Coordination: plan content needs across channels, develop photography, video and graphics, manage marketing materials library.
• Internal and Executive Communications: support communications for the School and Dean's Office; prepare presentations and polished communications.
• General Marketing Support: uphold brand/editorial/accessibility standards and support campaigns and events.
• Analytics & Performance Reporting: monitor and report on performance and provide data-driven recommendations.

Skills

Social media management

Content writing

Storytelling

Analytics & reporting

Project management

Education

Bachelor's degree

Master's degree preferred

Marketing/communications degree preferred

Tools

Adobe Photoshop

Adobe InDesign

Adobe Illustrator

Adobe Acrobat

Sprout Social

Job description

Southern Methodist University (SMU) is seeking a Marketing Specialist for the Simmons School of Education and Human Development. On-campus role focused on content creation, social media management, and multichannel storytelling to advance enrollment, reputation, and relationships.

The ideal candidate will write, manage social channels, produce magazine/blog content, coordinate multimedia assets, and use audience insights to inform campaigns.