Senior Content Marketing Manager

Flexera; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a Manager of Content Marketing to elevate their content strategy. In this collaborative role, you'll lead initiatives that enhance brand visibility and engagement across various platforms. With a focus on creating high-quality, SEO-optimized content, you'll work closely with diverse teams to ensure alignment with business goals. This position offers a unique opportunity to shape the voice of a pioneering company in the tech sector, driving impactful marketing strategies that resonate with core customer personas. Join a forward-thinking team dedicated to innovation and excellence in content marketing.

Qualifications

• 5+ years of experience in content development and strategy within enterprise tech.
• Excellent writing, editing, and verbal communication skills.
• Proficiency in managing global programs across regions.

Responsibilities

• Create and drive a comprehensive content marketing strategy aligned with business objectives.
• Write and oversee the production of high-quality content across formats.
• Optimize content for SEO and guide AI search strategy.

Skills

Content Development

Project Management

SEO Optimization

Excellent Writing Skills

Communication Skills

Technical Simplification

Strategic Thinking

Multi-tasking

Education

Bachelor's Degree in Marketing or Related Field

Tools

WordPress

YouTube

Writer AI

Job description

Flexera saves customers billions of dollars in wasted technology spend. A pioneer in Hybrid ITAM and FinOps, Flexera provides award-winning, data-oriented SaaS solutions for technology value optimization (TVO), enabling IT, finance, procurement, and cloud teams to gain deep insights into cost optimization, compliance, and risks for each business service. Flexera One solutions are built on a set of definitive customer, supplier, and industry data, powered by our Technology Intelligence Platform, that enables organizations to visualize their Enterprise Technology Blueprint in hybrid environments—from on-premises to SaaS to containers to cloud.

We’re transforming the software industry. We’re Flexera. With more than 50,000 customers across the world, we’re achieving that goal. But we know we can’t do any of that without our team. Ready to help us re-imagine the industry during a time of substantial growth and ambitious plans? Come and see why we’re consistently recognized by Gartner, Forrester, and IDC as a category leader in the marketplace. Learn more at flexera.com.

We are looking for an experienced Manager of Content Marketing to help us grow and evolve our content strategy. As part of the Global Brand and Communications team, you will help create and execute a comprehensive content marketing strategy that supports Flexera’s core business objectives and positions us as a leader in our industries. We seek a confident enterprise B2B writer to guide our teams on developing engaging content for our core customer personas and advise on the best channels to achieve program outcomes (thought leadership, leads, validation, etc.).

You will help lead our global content strategy managing programs and channels such as our editorial calendar, company blog, SEO content (long-form pages, how-tos, 101s), AI search strategy, YouTube/video strategy, and more. This is a highly collaborative and visible role within the Marketing team.

Key Responsibilities:

1. Create and drive a comprehensive content marketing strategy aligned with business objectives, ensuring engaging content at every funnel stage for core personas, and establishing the brand as an industry leader in ITAM, FinOps, and SaaS Management.
2. Define content marketing objectives, develop measurement plans, and monitor/report on content performance.
3. Support the development of materials in collaboration with Campaigns, Product Marketing, Field and Partner Marketing, Digital, Senior Leadership, etc., managing the editorial calendar to align with priorities and events.
4. Conduct content audits to identify gaps and ensure content inventory remains current.
5. Write and oversee the production of high-quality content across formats, including blogs, whitepapers, eBooks, reports, press, social media, audio, and others.
6. Develop, manage, and maintain the company blog, working with thought leaders and subject matter experts to articulate Flexera’s expertise and POV.
7. Optimize content for SEO and guide AI search strategy to enhance engagement with evolving AI search models.
8. Oversee our YouTube strategy in coordination with the Digital team.
9. Identify, train, and manage AI content tools to scale and accelerate content development; support new workflows as tools are integrated.
10. Contribute to brand messaging guidelines to ensure consistent tone and voice.

Qualifications

1. Minimum of 5+ years of experience in content development and strategy within enterprise tech.
2. Project management experience preferred.
3. Excellent writing, editing, and verbal communication skills.
4. Adept at simplifying technical topics for diverse audiences.
5. Strategic thinking and counsel provision, even under pressure.
6. Team-oriented mindset seeking win-win solutions.
7. Ability to multi-task and prioritize in a fast-paced environment.
8. Proficiency in WordPress, YouTube, and Writer AI.
9. Experience managing global programs across regions and time zones.

#LI-Remote #LI-DL1 #Marketing

Flexera is proud to be an equal opportunity employer. Qualified applicants will be considered regardless of age, ancestry, color, family or medical leave, gender identity or expression, genetic information, marital status, medical condition, national origin, disability, political affiliation, veteran status, race, religion, sex, sexual orientation, or any characteristic protected by law.

We value diversity, equity, and inclusion and are committed to fostering a welcoming environment for all. Candidates requiring accommodations are encouraged to contact us at [e-mail].