Senior Consumer Marketing Lead: Experiential & Social

Allergan Aesthetics; Irvine (CA); On-site; USD 97,000 - 184,000; Full time

Job summary

Allergan Aesthetics, an AbbVie company, seeks a Senior Specialist, Consumer Marketing to translate brand priorities into measurable activations. You will own programs from planning through delivery, partnering across functions and agencies, and using performance insights to strengthen future execution.

You will lead tentpole campaigns, experiential partnerships, influencer workstreams, and asset planning, while managing budgets and cross-functional reviews to ensure timely, compliant

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field.
• 5+ years of consumer marketing, brand marketing, agency, partnerships, experiential, social, or related experience.
• Experience leading multi-step marketing programs and partnering across matrixed organizations.
• Experience in aesthetics, beauty, wellness, pharmaceuticals, medical devices, or CPG preferred.
• Working knowledge of promotional review processes and Veeva VaultPromoMats preferred.

Responsibilities

• Lead assigned tentpole programs, including BOTOX Cosmetic Day, Double Points, Mother’s Day, and other treatment-driving moments, from planning through execution and post-program learning.
• Own experiential partnership workstreams, including project plans, partner coordination, organic content capture, deliverables, timelines, and activation readiness.
• Lead organic influencer workstreams, ensuring content needs, approvals, deliverables, usage terms, and deployment plans are clear and executed.
• Drive organic asset planning and capture for shoots and experiential moments, translating content needs into actionable shot lists and channel-ready deliverables.
• Lead sweepstakes workstreams and coordinate cross-functional reviews, milestones, and performance reporting.
• Monitor social listening and consumer signals; surface themes and implications to inform content and activation decisions.

Skills

Project leadership

Cross-functional collaboration

Marketing strategy

Content development

Social media marketing

Education

Bachelor's degree in marketing or related field

Tools

Veeva Vault PromoMats

Job description

Allergan Aesthetics, an AbbVie company, seeks a Senior Specialist, Consumer Marketing to translate brand priorities into measurable activations. You will own programs from planning through delivery, partnering across functions and agencies, and using performance insights to strengthen future execution.

You will lead tentpole campaigns, experiential partnerships, influencer workstreams, and asset planning, while managing budgets and cross-functional reviews to ensure timely, compliant