Senior Specialist, Consumer Marketing

Allergan Aesthetics; Irvine (CA); On-site; USD 97,000 - 184,000; Full time

Job summary

Allergan Aesthetics, an AbbVie company, seeks a Senior Specialist, Consumer Marketing to translate brand priorities into measurable activations. You will own programs from planning through delivery, partnering across functions and agencies, and using performance insights to strengthen future execution.

You will lead tentpole campaigns, experiential partnerships, influencer workstreams, and asset planning, while managing budgets and cross-functional reviews to ensure timely, compliant

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field.
• 5+ years of consumer marketing, brand marketing, agency, partnerships, experiential, social, or related experience.
• Experience leading multi-step marketing programs and partnering across matrixed organizations.
• Experience in aesthetics, beauty, wellness, pharmaceuticals, medical devices, or CPG preferred.
• Working knowledge of promotional review processes and Veeva VaultPromoMats preferred.

Responsibilities

• Lead assigned tentpole programs, including BOTOX Cosmetic Day, Double Points, Mother’s Day, and other treatment-driving moments, from planning through execution and post-program learning.
• Own experiential partnership workstreams, including project plans, partner coordination, organic content capture, deliverables, timelines, and activation readiness.
• Lead organic influencer workstreams, ensuring content needs, approvals, deliverables, usage terms, and deployment plans are clear and executed.
• Drive organic asset planning and capture for shoots and experiential moments, translating content needs into actionable shot lists and channel-ready deliverables.
• Lead sweepstakes workstreams and coordinate cross-functional reviews, milestones, and performance reporting.
• Monitor social listening and consumer signals; surface themes and implications to inform content and activation decisions.

Skills

Project leadership

Cross-functional collaboration

Marketing strategy

Content development

Social media marketing

Education

Bachelor's degree in marketing or related field

Tools

Veeva Vault PromoMats

Job description

• Compensation: USD 96,500 - USD 183,500 - yearly

Company Description

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.

Job Description

The Senior Specialist, ConsumerMarketingis responsible forconsumer marketing workstreams that translate brand priorities into high-quality, measurable activations. This role owns assigned programs from planning through delivery, partners across functions and agencies, and uses performance insights to strengthen future execution.

Key Responsibilities

• Lead assigned tentpole programs, including BOTOX Cosmetic Day, Double Points, Mother’s Day, and other treatment-driving moments, from planning through execution and post-program learning.
• Own experiential partnership workstreams, including project plans, partner coordination, organic content capture, deliverables, timelines, and activation readiness.
• Lead organic influencer workstreams received from the Influencer Team, ensuring content needs, approvals, deliverables, usage terms, and deployment plans are clear and executed.
• Drive organic asset planning and capture for shoots and experiential moments, translating content needs into actionable shot lists, capture plans, and channel-ready deliverables.
• Lead sweepstakes workstreams and coordinate required cross-functional reviews, execution milestones, and performance reporting.
• Monitor social listening and consumer signals; surface relevant themes, opportunities, and implications to inform content and activation decisions.
• Own activation reporting for assigned programs,consolidateperformance metrics,identifylearnings, and recommend actions to improve future programs.
• Manage usage-rights requirements for owned workstreams, including tracking terms, expirations, and approved applications in partnership with Legal and agency teams.
• Lead day-to-day project management for assigned initiatives by establishing workplans, clarifying roles, resolving executional barriers, andmaintainingstakeholder visibility.
• Prepare and advance materials through medical, legal, regulatory, and compliance review in Veeva VaultPromoMats; proactivelymanage feedback, revisions, and approval timelines.
• Manage purchase orders and budget tracking for owned projects, escalating risks and variances with clearrecommendations..
• Contribute to team planning and prioritization by bringing forward executional insights, consumer response, and program performance.

Scope and Decision-Making

• Independently leads defined workstreams and recommends executional approaches within approved brand strategy.
• Makes day-to-day decisions for owned programs and escalates decisions that affect brand strategy, material investment, claims, or enterprise risk.
• Provides direction to agencies and cross-functional partners for assigned deliverables without carrying full channel or portfolio accountability.
• May coach interns, contractors, or project contributors on specific deliverables; this role does not require formal people management.

Qualifications

• Bachelor’s degree in marketing, business, communications, ora relatedfield, or equivalent relevant experience.
• 5+ years of consumer marketing, brand marketing, agency, partnerships, experiential, social, or related experience with increasing ownership.
• Experience leading multi-step marketing programs and partnering across matrixed organizations.
• Experience in aesthetics, beauty, wellness, pharmaceuticals, medical devices, or CPG preferred.
• Working knowledge of promotional review processes and Veeva VaultPromoMatspreferred.

Essential Skills and Competencies

• Demonstrated ownership mindset with the ability to move workstreams forward,anticipatebarriers, and recommend solutions.
• Strong project leadership, prioritization, and organizational skills across concurrent initiatives.
• Clear written and verbal communication, with the ability to provide concise direction andmaintainstakeholder alignment.
• Sound marketing judgment and the ability to connect program execution to consumer behavior and business outcomes.
• Ability to interpret performance metrics,identifymeaningful insights, and translate findings into practical recommendations.
• Comfort directing agency and cross-functional deliverables whileoperatingwithinbroaderstrategy set by senior marketing leaders.
• High attention to detail and commitment to compliant, on-time, high-quality execution.
• Adaptability in a fast-paced environment with evolving priorities.
• Proficiencywith Microsoft Office; familiarity with analytics, social publishing,project-management, and budget-tracking platforms.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this roleat thetimeofthis posting based on the job grade for this position.Individualcompensation paid within this range will depend on manyfactors including geographiclocation,andwemay ultimately pay more or less than the posted range. This range may bemodified in thefuture.

We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.

This job is eligible toparticipate in our short-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount isearned, vested, anddeterminable.Theamountandavailabilityof anybonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat areallocable to a particular employeeremains in the Company'ssoleandabsolutediscretion unless and until paid andmay bemodified at the Company’s sole and absolutediscretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.