Senior Consumer Insights Manager — AI-Driven Research

Milwaukee Succeeds; Racine (WI); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Share in the company's success with a基

Paid time off and holidays

Full benefits package

Tuition assistance

Employee discounts on outdoor products

401(k) with company match and deferred

Scholarships program

Job summary

Johnson Outdoors seeks a Consumer Insights Manager to lead qualitative and quantitative research, translate findings into actionable business recommendations, and partner with Marketing, Product Management, and Innovation to inform strategy and development.

The role emphasizes AI integration, governance, and driving consumer-centric insights across brands and categories, influencing strategic decisions and competitive positioning.

Qualifications

• Bachelor's degree in marketing, market research, business, statistics, data analytics or equivalent.
• Minimum 5 years' experience in consumer insights, market research, analytics or category insights strategy.
• Strong knowledge of qualitative and quantitative research methodologies.
• Knowledge of syndicated, secondary, social listening, and internal data sources used to evaluate consumer behavior.
• Experience managing multiple concurrent projects and external research suppliers.
• Ability to translate research into actionable business recommendations.
• Strong written, verbal, presentation, and data-storytelling skills.
• Understanding AI capabilities, governance, and ethical considerations.

Responsibilities

• Plan and execute consumer and market research projects across qualitative and quantitative methods.
• Synthesize data from primary, secondary, and internal sources to inform strategy and decisions.
• Translate findings into clear insights and actionable recommendations for stakeholders.
• Lead AI-enabled insights while ensuring governance and ethical use.
• Support cross-functional teams with research findings and knowledge sharing.

Skills

Qualitative research

Quantitative research

Research design

Communication & storytelling

Stakeholder management

AI capabilities knowledge

Microsoft Office

Education

Bachelor's degree in marketing, market research, business, statistics, data analytics or equivalent

Tools

Microsoft Office

Syndicated data

Social listening

Job description

Johnson Outdoors seeks a Consumer Insights Manager to lead qualitative and quantitative research, translate findings into actionable business recommendations, and partner with Marketing, Product Management, and Innovation to inform strategy and development.

The role emphasizes AI integration, governance, and driving consumer-centric insights across brands and categories, influencing strategic decisions and competitive positioning.