Senior Consumer Insights Manager — Product Innovation

AARP; Washington (District of Columbia); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

401(k) plan

Company-funded pension

Health, dental, and vision plans

Life insurance

Paid time off

Tuition reimbursement

Job summary

AARP is seeking a Consumer Research Insights Manager, Products to conceptualize and conduct primary and secondary research informing product strategy and consumer experience. You will lead cross-functional teams and shape roadmaps, leveraging AI-enabled tools and advanced analytics to deliver actionable insights.

The role requires 5+ years in applied research, strong stakeholder management, and the ability to translate complex findings into actionable recommendations in a fast-paced environment.

Qualifications

• Bachelor’s degree in social science or marketing with at least 5 years of applied research experience.
• Experience designing and conducting both primary and secondary research using qualitative and quantitative methods.
• Ability to translate complex research findings into actionable insights to inform product strategy and decision-making.
• Excellent consultation, communication, and stakeholder management skills with the ability to influence across teams.

Responsibilities

• Advises clients, stakeholders, and senior management on all phases of research and actions from findings.
• Manages a major research portfolio with project plans, budgets, and vendor oversight.
• Conceptualizes and designs complex research projects with high risk or tight timelines.
• Selects the most appropriate data sources and collection methods to maximize value.
• Conducts data analyses and advises on statistical issues as needed.
• Communicates findings with clear deliverables and visuals for decision-makers.
• Develops knowledge resources and mentors junior staff.

Skills

Qualitative research

Quantitative analysis

Stakeholder management

Communication

Data interpretation

Education

Bachelor’s degree in social science or marketing

Advanced degree preferred

Tools

SPSS

AI-enabled research tools

Data visualization

Job description

AARP is seeking a Consumer Research Insights Manager, Products to conceptualize and conduct primary and secondary research informing product strategy and consumer experience. You will lead cross-functional teams and shape roadmaps, leveraging AI-enabled tools and advanced analytics to deliver actionable insights.

The role requires 5+ years in applied research, strong stakeholder management, and the ability to translate complex findings into actionable recommendations in a fast-paced environment.