Senior Consumer Insights Leader

Johnson Outdoors Inc.; Racine (WI); Híbrido; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Johnson Outdoors is seeking a Consumer Insights Manager in Racine, WI. The role leads qualitative and quantitative research, partnering with Marketing, Product Management, and Innovation to inform strategy and product development.

With 1,300 employees and global brands, you’ll translate findings into actionable recommendations, manage external vendors, and champion AI-enabled insights while upholding governance and ethics.

Formación

• Typically requires a bachelor’s degree in marketing, market research, business, statistics, data analytics or equivalent.
• Typically requires a minimum of 5 years’ experience in consumer insights, market research, analytics or category insights strategy.
• Strong knowledge of qualitative and quantitative research methodologies and experience designing, managing and activating research studies.
• Knowledge of syndicated, secondary, social listening, and internal data sources used to evaluate consumer behavior, categories, markets, and competitors.

Responsabilidades

• Leads consumer and market research projects and initiatives from initial business-question definition through external vendor management, methodology selection, project scoping, study design, proposals, deliverables, timelines, execution/activation, analysis, reporting, and quality assurance.
• Synthesizes primary research, syndicated data, internal business information, social listening, secondary research, and other relevant sources to develop a comprehensive understanding of the consumer and marketplace.
• Translates research findings into clear insights, implications, and recommendations that help stakeholders make informed business decisions.
• Develops and communicates knowledge of consumer behavior, category dynamics, participation trends, competitive activity, and broader cultural or economic trends that may affect the business.
• Creates clear, compelling reports and presentations and communicates findings to stakeholders at multiple levels of the organization.
• Stays current on evolving research methods, data sources, analytical approaches, and technology that can improve the quality, speed, or accessibility of insights.

Conocimientos

Qualitative Research

Quantitative Research

Vendor Management

Stakeholder Collaboration

Data Storytelling

Educación

Bachelor’s degree in marketing, market research, business, statistics, data analytics or equivalent

Herramientas

Microsoft Office

Descripción del empleo

Johnson Outdoors is seeking a Consumer Insights Manager in Racine, WI. The role leads qualitative and quantitative research, partnering with Marketing, Product Management, and Innovation to inform strategy and product development.

With 1,300 employees and global brands, you’ll translate findings into actionable recommendations, manage external vendors, and champion AI-enabled insights while upholding governance and ethics.