Senior Insights Leader — Consumer & Market Strategy

Fieldpiece Instruments, Inc.; Kamas (UT); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Annual bonus

Medical, dental, and vision coverage

401(k) with company match

Paid time off

Career development

Music program and on-site lessons

Job summary

Fieldpiece Instruments, Inc. seeks a Senior Manager, Consumer & Market Insights to drive customer understanding into product strategy. This individual contributor role will lead qualitative and quantitative research influencing new product development and portfolio decisions.

You will work with cross-functional teams, manage external firms, and mentor teammates while traveling up to 30% and supporting hybrid work from Orange, CA or Park City, UT offices.

Qualifications

• Bachelor's degree or higher in Marketing, Market Research, Business, Economics or related field; advanced degree preferred.
• 12+ years in market intelligence or strategic research with complex programs for physical, technical products.
• Deep expertise in qualitative and quantitative research and selecting the right methodology.

Responsibilities

• Own the research roadmap across multiple product categories.
• Lead complex market intelligence and strategic research from question to recommendation.
• Design and conduct qualitative and quantitative studies including surveys, interviews, segmentation, Kano, conjoint/MaxDiff, pricing, journey mapping.
• Synthesize data into actionable insights and executive-ready presentations.
• Mentor internal researchers and build broader research capabilities.
• Partner with Product, Engineering, Marketing, Sales, Strategy to influence decisions.

Skills

Market research

Qualitative research

Quantitative research

Data storytelling

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Data Analytics

Advanced degree preferred

Tools

Qualtrics

Sawtooth

CRM data analysis

Job description

Fieldpiece Instruments, Inc. seeks a Senior Manager, Consumer & Market Insights to drive customer understanding into product strategy. This individual contributor role will lead qualitative and quantitative research influencing new product development and portfolio decisions.

You will work with cross-functional teams, manage external firms, and mentor teammates while traveling up to 30% and supporting hybrid work from Orange, CA or Park City, UT offices.