Senior Consumer Insights Leader: Brand & Growth Strategy

Keurig Dr Pepper; Frisco (TX); On-site; USD 131,000 - 165,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Disability

Paid Time Off

401k

Tuition Reimbursement

Mileage Reimbursement

Annual bonus

Job summary

Keurig Dr Pepper is seeking a Senior Consumer Insights Manager in Frisco, TX to ensure the voice of the consumer guides marketing decisions and launches. You will own the insights agenda, lead strategic research, and synthesize trends to inform brand strategies, messaging, and targeting across portfolios.

You will report to the Vice President of Consumer Insights and lead teams to deliver actionable insights and compelling selling stories.

Qualifications

• Bachelor's degree or MBA from an accredited institution.
• 7+ years of consumer market research experience including study design and management.
• 10-15% travel may be required.

Responsibilities

• Own the insights agenda and learning plans.
• Provide thought leadership and co-leading teams in strategic discussions.
• Synthesize macro trends and primary research to inform brand actions.
• Lead development of new insight tools to elevate consumer research.
• Deliver actionable marketing plans driven by consumer insights.
• Drive brand strategy and commercial decisions with consumer data.

Skills

Market research

Leadership

Storytelling

Data-driven decisions

Education

Bachelor's degree or MBA

Job description

Keurig Dr Pepper is seeking a Senior Consumer Insights Manager in Frisco, TX to ensure the voice of the consumer guides marketing decisions and launches. You will own the insights agenda, lead strategic research, and synthesize trends to inform brand strategies, messaging, and targeting across portfolios.

You will report to the Vice President of Consumer Insights and lead teams to deliver actionable insights and compelling selling stories.