Senior Manager, Consumer Insights

Keurig Dr Pepper Inc.; Frisco (TX); On-site; USD 131,000 - 165,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k with company match

Paid Time Off and Parental Leave

Tuition Reimbursement

Mileage Reimbursement

Job summary

Keurig Dr Pepper seeks a Senior Consumer Insights Manager to ensure the voice of the consumer informs marketing decisions across innovation, brand strategy, positioning, consumer communication, and targeting. This role reports to the Vice President of Consumer Insights and leads the development of insights on the business and portfolio impact of launches.

The position requires owning the insights agenda, collaborating with Brand Marketing, Innovation and Commercial teams, and driving growth

Qualifications

• Bachelor’s degree or MBA from an accredited institution.
• 7+ years of consumer market research experience, incl. study design and application in CPG.
• Travel 10–15% may be required.

Responsibilities

• Own the insights agenda and translate findings into strategic implications.
• Lead and co‑chair complex strategic discussions with cross‑functional teams.
• Integrate multiple research tools to design and manage studies.
• Identify growth opportunities and inform brand actions.
• Present consumer insights to senior management with actionable recommendations.

Skills

Consumer insights

Market research

Strategic leadership

Education

Bachelor’s degree or MBA

Job description

Job Overview

At Keurig Dr Pepper (KDP) the consumer is at the heart of everything we do. Join the team at KDP and make a difference to consumers with one of America’s leading producers and distributors of hot and cold beverages helping to satisfy every consumer’s beverage need, anytime and anywhere. The Senior Consumer Insights Manager is responsible for ensuring the voice of the consumer is heard in all business decisions. This role is expected to bring the consumer perspective to marketing decision making around innovation, brand strategy, positioning, consumer communication, and targeting. This person will report directly to the Vice President of Consumer Insights and be responsible for leading the development of insights and trends on the business and understanding the consumer, marketplace and portfolio impact of our launches.

Specific Responsibilities

• Owning the insights agenda, as well as the execution of learning plans and recommendation of strategic implications
• Providing thought leadership and co‑leading teams in complex strategic discussions and project
• Integrating multiple tools and techniques to design, implement and manage complex/ strategic research
• Identifying growth opportunities
• Synthesizing the strategic applications of macro and category trends, competitive intelligence and primary research to inform both category and brand‑specific actions

Key Responsibilities

Be Part of a High Performing Team

• Deploy a collaborative and change agent mindset to drive business strategies and position us for success. Leverage strong commercial knowledge and financial acumen to inform strategies the deliver against the annual operating plan.
• Inspire others to take action through authentic leadership, passion, and commitment to winning.
• Establish strong internal networks across functions and with the Cold Beverage teams to ensure a holistic approach to the business

Build a Sustainable Growth Strategy

• Support the Brand and Innovation teams in the development of long term product and brand strategy and annual brand marketing plans including business objectives, consumer and channel strategies, and translation of strategies to the consumer through all elements of the marketing mix.

Deliver Consumer Insights That Drive Action

• Own consumer insight development and deliverables to ensure insights are translated into actionable marketing plans. Translate and communicate brand's unique selling propositions to key stakeholders - consumers, customers, and cross-functional partners including senior management.

Innovate to Address Consumer Needs

• Lead the development and implementation of new Insight tools to elevate and amplify the value of Consumer research and consumer needs, by exploring new approaches to methodologies, analyses, reporting while managing within budget constraints.

Drive Customer Engagement Through Innovation, Communication Strategy & Messaging

• Leverage strong storytelling skills to develop impactful reporting and output to influence key stakeholders and ultimately drive action across our brands and categories.
• Help the Brand Marketing, Innovation and Commercial teams to develop consumer‑centric innovation and build compelling selling stories that leverage our brand equities and inform category dynamics.

Champion Our Brands

• Drive organizational and customer engagement behind brand strategies to generate excitement, align on priorities, and ensure we deliver strong execution

Measure Success

• Set high performance standards, measure for success, and adjust plan to deliver against growth agenda.

CHARACTERISTICS OF SUCCESS

• PASSION:People with an infectious spirit who are passionate about beverages, our consumers, our brands, our customers, and winning.
• DREAMERS WITH AN ENTTREPRENEURIAL SPIRIT: Dreamers who are inspired by innovation, creativity, and breakthrough thinking that challenge the conventional and foster new ideas.
• STRATEGIC THOUGHT PARTNER AND DRIVE FOR IMPACT:Self-motivated leaders that drive their agenda, live our brand strategy, and thrive in a competitive, fast‑paced environment. Relentless focus on delivering results, implications, and tenacity to get it done with a sense of urgency.
• CHANGE AGENTS: Leaders that are agile, courageous, and push through conflict for speed to action. People that thrive under pressure, take big risks, deliver solutions, and lead the change.
• DATA-DRIVEN DECISION-MAKERS:Ability to scan the environment, remove barriers, recommend solutions, and leverage sound business judgement and analytics to make bold decisions.
• INSPIRATIONAL LEADERS:People who can inspire others to take action through authentic leadership, passion, and commitment to winning. Committed to coaching, challenging, and developing others. Great at the 'What' and the 'How'. Team vs personal gains.

Total Rewards

• Salary range $130,700 - $165,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

Requirements

• Bachelor’s degree or MBA from an accredited institution, major in Business, Marketing, Market Research, Psychology, Sociology or related field.
• 7+ years of consumer market research experience, to include study design, management and application of various types of market research with 3+ years of CPG experience.
• 10-15% travel may be required based on business needs.

Company Overview

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be anemployer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law