Senior Lead, Consumer Insights & Growth

Driven Brands, Inc.; North Carolina; Remote; USD 125,000 - 223,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Holiday pay

myFlexPay wage access

Job summary

Driven Brands is seeking a Senior Lead - Consumer Insights to shape how we understand and grow with consumers across our brands. You will translate qualitative and quantitative findings into pragmatic recommendations that inform brand strategy, customer experience, and marketing decisions.

Reporting to the VP of Marketing Data Analytics, you will partner with Marketing, Operations, Customer Experience, Brand, Product, and Strategy to design research, manage vendors, and deliver results that

Qualifications

• Bachelors in marketing, business, or related field with strong research background.
• Proven ability to lead consumer insights and market research projects.
• Experience turning feedback into strategic recommendations.

Responsibilities

• Transform questions into research initiatives and choose appropriate methods.
• Translate consumer feedback into actionable insights and recommendations.
• Collaborate with cross‑functional teams to align research with business goals.
• Lead surveys, interviews, and fieldwork; synthesize findings for leadership.
• Develop compelling insight narratives and executive presentations.

Skills

5+ years of experience in consumer

Strong analytical skills

Excel

PowerPoint

Excellent written and verbal comms

Vendor management & project delivery

Translate insights into actions

Education

Bachelor’s degree in Marketing, Business, Psychology, Sociology, Statistics, Market Research, or related field

Tools

Survey platforms

Data visualization tools

Statistical analysis tools

Job description

Driven Brands is seeking a Senior Lead - Consumer Insights to shape how we understand and grow with consumers across our brands. You will translate qualitative and quantitative findings into pragmatic recommendations that inform brand strategy, customer experience, and marketing decisions.

Reporting to the VP of Marketing Data Analytics, you will partner with Marketing, Operations, Customer Experience, Brand, Product, and Strategy to design research, manage vendors, and deliver results that