Senior Lead, Consumer Insights — Remote

Driven Brands Inc.; North Carolina; On-site; USD 125,000 - 223,000; Full time

Job summary

Driven Brands in North Carolina is seeking a Senior Lead - Consumer Insights to translate feedback, surveys, and market signals into actionable insights that inform brand strategy, customer experience improvements, marketing decisions, and operations priorities across our automotive aftermarket brands.

Reporting to the VP of Marketing Data Analytics, this hands-on, mid-level role partners with marketing, operations, customer experience, brand, and product stakeholders to design research,

Qualifications

• Bachelor’s degree in Marketing, Business, Psychology, Sociology, Statistics, Market Research, or a related field
• 5+ years of experience in consumer insights, market research, customer experience research, brand strategy research, or a related insights function
• Experience translating consumer feedback from focus groups, surveys, interviews, customer reviews, or similar sources into actionable business recommendations
• Strong understanding of qualitative and quantitative research methods, including survey design, segmentation, concept testing, customer journey research, brand tracking, and thematic analysis
• Ability to synthesize complex information into clear insight stories, executive-ready presentations, and practical recommendations for both enterprise and brand-level audiences

Responsibilities

• Transform business questions into customer research initiatives by identifying the right research approach, right questions, and right vendors to provide the voice of the consumer to the business
• Translate consumer feedback from focus groups, surveys, reviews, social listening, customer support interactions, and other listening channels into actionable insights and business recommendations across the Driven Brands portfolio
• Partner with Marketing, Operations, Customer Experience, Brand, Product, and Strategy teams to define research questions, identify learning objectives, and connect insights to enterprise and brand-level decisions
• Lead and support primary consumer research initiatives, including survey design, discussion guide development, vendor coordination, fieldwork management, and results synthesis
• Analyze qualitative and quantitative research findings to identify consumer needs, pain points, motivations, purchase drivers, loyalty drivers, and opportunities to improve experiences across brands and service categories
• Develop clear, compelling insight narratives and presentations that convert research findings into practical recommendations for leadership and cross-functional partners
• Monitor consumer trends, competitive activity, brand perceptions, and category dynamics to inform growth opportunities, positioning, and customer engagement strategies
• Support measurement of customer experience and marketing initiatives by connecting consumer feedback to operational, brand, and business performance outcomes
• Maintain organized research documentation, insight repositories, and recurring reporting that make consumer learning accessible and usable across the organization
• Oversee brand health surveys including brand awareness and ad effectiveness to help guide brands on the health of their brand with the consumer

Skills

Consumer insights

Market research

Customer experience

Brand strategy

Quantitative research

Qualitative research

Survey design

Data analysis

Vendor management

Excel

PowerPoint

Education

Bachelor’s degree (Marketing, Business, Psychology, Sociology, Statistics, Market Research)

Tools

Survey platforms

Data visualization tools

Statistical analysis tools

Excel

Tableau

Job description

Driven Brands in North Carolina is seeking a Senior Lead - Consumer Insights to translate feedback, surveys, and market signals into actionable insights that inform brand strategy, customer experience improvements, marketing decisions, and operations priorities across our automotive aftermarket brands.

Reporting to the VP of Marketing Data Analytics, this hands-on, mid-level role partners with marketing, operations, customer experience, brand, and product stakeholders to design research,