Senior Consumer Insights Lead — Data-Driven Strategy

TSR Consulting; Englewood Cliffs (NJ); On-site; USD 110,000 - 140,000; Full time

Job summary

TSR Consulting is seeking a Consumer Insights Manager to turn consumer feedback and market research into actionable insights that shape marketing and business strategy.

The role leads end-to-end primary research, synthesizes syndicated and internal data, and delivers insights that drive data-driven decisions across the organization. The ideal candidate is analytical, a strong storyteller, and comfortable presenting to executives.

Qualifications

• Bachelor's or Master's degree in Marketing, Economics, Statistics, Data Science or related field.
• 3+ years experience supporting marketing via consumer insights or market research.
• Experience with quantitative and qualitative research methods.
• Ability to translate data into actionable business recommendations.
• Strong storytelling and executive presentation skills.
• Excellent written and verbal communication.

Responsibilities

• Develop research agendas aligned with business priorities.
• Partner with stakeholders to define research questions and objectives.
• Select and execute quantitative, qualitative, or hybrid methods.
• Design surveys and discussion guides; plan sampling and approaches.
• Clean, validate, and analyze research datasets.
• Create executive-ready presentations and insights narratives.
• Present findings and recommendations to stakeholders.

Skills

Analytical thinking

Storytelling

Executive communication

Stakeholder collaboration

Project management

Education

Bachelor's or Master's in Marketing, Mathematics, Economics, Statistics, Data Science, Psychology, Sociology

Tools

Google Analytics

Social Listening Tools

Microsoft Excel

PowerPoint

Job description

TSR Consulting is seeking a Consumer Insights Manager to turn consumer feedback and market research into actionable insights that shape marketing and business strategy.

The role leads end-to-end primary research, synthesizes syndicated and internal data, and delivers insights that drive data-driven decisions across the organization. The ideal candidate is analytical, a strong storyteller, and comfortable presenting to executives.