Consumer Insights Manager

TSR Consulting; Englewood Cliffs (NJ); On-site; USD 110,000 - 140,000; Full time

Job summary

TSR Consulting is seeking a Consumer Insights Manager to turn consumer feedback and market research into actionable insights that shape marketing and business strategy.

The role leads end-to-end primary research, synthesizes syndicated and internal data, and delivers insights that drive data-driven decisions across the organization. The ideal candidate is analytical, a strong storyteller, and comfortable presenting to executives.

Qualifications

• Bachelor's or Master's degree in Marketing, Economics, Statistics, Data Science or related field.
• 3+ years experience supporting marketing via consumer insights or market research.
• Experience with quantitative and qualitative research methods.
• Ability to translate data into actionable business recommendations.
• Strong storytelling and executive presentation skills.
• Excellent written and verbal communication.

Responsibilities

• Develop research agendas aligned with business priorities.
• Partner with stakeholders to define research questions and objectives.
• Select and execute quantitative, qualitative, or hybrid methods.
• Design surveys and discussion guides; plan sampling and approaches.
• Clean, validate, and analyze research datasets.
• Create executive-ready presentations and insights narratives.
• Present findings and recommendations to stakeholders.

Skills

Analytical thinking

Storytelling

Executive communication

Stakeholder collaboration

Project management

Education

Bachelor's or Master's in Marketing, Mathematics, Economics, Statistics, Data Science, Psychology, Sociology

Tools

Google Analytics

Social Listening Tools

Microsoft Excel

PowerPoint

Job description

Location: Englewood Cliffs, NJ - Fully Onsite

Job Type: FTE

About TSR

TSR is a trusted staffing and workforce solutions partner with more than 50 years of experience delivering highly qualified talent to support clients' most critical business and technology initiatives. Through a disciplined approach to recruiting and workforce management, TSR connects talented professionals with opportunities at leading organizations.

Job Summary

Our client, a global leader in innovation and technology, is seeking a Consumer Insights Manager to transform consumer feedback, market research, and data into actionable insights that influence marketing and business strategy.

The Consumer Insights Manager will lead end-to-end primary research, synthesize syndicated and internal data, and deliver compelling insights that support data-driven decision-making across the organization. The ideal candidate is an analytical thinker and strong storyteller who can translate complex research findings into clear business recommendations and confidently communicate insights to stakeholders at all levels.

Key Responsibilities

• Develop research agendas aligned with business priorities and objectives.
• Partner with stakeholders to define research questions and objectives.
• Select and execute appropriate quantitative, qualitative, or hybrid research methodologies.
• Design surveys, discussion guides, sampling plans, and research approaches.
• Clean, validate, and analyze research datasets.
• Conduct segmentation, trend, root cause, and other statistical analyses.
• Integrate findings from primary research, syndicated data, and internal business sources.
• Translate research findings into clear, actionable insights and recommendations.
• Develop executive-ready PowerPoint presentations, reports, and summaries.
• Create compelling insight narratives tailored to different stakeholder audiences.
• Present findings and recommendations during stakeholder meetings and business reviews.
• Conduct intake sessions to understand business questions and research needs.
• Partner closely with Marketing, Product, and Business Unit teams.
• Provide ongoing consultation and interpretation of consumer insights.
• Monitor market trends, competitive activity, and category developments.
• Extract and synthesize syndicated market intelligence.
• Maintain research outputs, insight repositories, and knowledge-management resources.

Qualifications

• Bachelor's or Master's degree in Marketing, Mathematics, Economics, Statistics, Data Science, Psychology, Sociology, or a related field.
• 3+ years of relevant experience supporting marketing organizations through consumer insights, market research, business analytics, strategic planning, sales, or new product development.
• Experience with quantitative and qualitative research methodologies.
• Strong data mining and analytical skills with the ability to identify meaningful consumer insights.
• Demonstrated ability to turn research and data into actionable business recommendations.
• Strong storytelling and executive presentation skills.
• Excellent verbal and written communication skills.
• Strong project management, organizational, and attention-to-detail skills.
• Comfortable working with stakeholders across multiple departments and organizational levels.
• Ability to confidently provide a point of view and advocate for the consumer.
• Experience with MarTech platforms, including Google Analytics and Social Listening Tools.
• Expert-level proficiency in Microsoft Excel and PowerPoint.