Senior Consumer Insights Lead — AI-Powered Growth

Prime Video & Amazon MGM Studios; Culver City (CA); On-site; USD 109,000 - 160,000; Full time

Job summary

Amazon's Prime Video division seeks a Consumer Insights Manager to lead end-to-end research for audience strategy and growth. You will work with Programming, Marketing, and Product to translate tough business questions into rigorous study designs and scalable insights.

The role emphasizes AI/automation methods, large-scale data analysis, and clear narratives that influence senior leadership. You will partner with data scientists and analysts to move direction into measurable action across teams.

Qualifications

• 5+ years of professional non-internship marketing experience.
• Experience in survey design and datasets.
• Knowledge of statistics or other analytical techniques.
• Experience with end-to-end project management in a fast-paced company.
• Experience in vendor management.
• Experience effectively gathering information from multiple data sources.
• Uses AI/LLM tools to automate and accelerate research tasks while maintaining data quality.

Responsibilities

• Lead research initiatives from problem definition through delivery, increasing the team's output.
• Partner with technical teams to scope, pilot, and adopt AI tools and automated workflows.
• Analyze large-scale behavioral datasets with survey and VOC data to deliver insights.
• Work with Programming, Marketing, and Product teams to scope questions and translate findings into recommendations.
• Support rapid-turnaround analyses and day-to-day ad hoc insights requests.
• Deliver clear, compelling research narratives for senior leadership.

Skills

End-to-end research

Survey design

Statistics knowledge

Project management

Vendor management

Data sources integration

AI/LLM tools

Education

MBA or quantitative master’s

Tools

R

Python

Job description

Amazon's Prime Video division seeks a Consumer Insights Manager to lead end-to-end research for audience strategy and growth. You will work with Programming, Marketing, and Product to translate tough business questions into rigorous study designs and scalable insights.

The role emphasizes AI/automation methods, large-scale data analysis, and clear narratives that influence senior leadership. You will partner with data scientists and analysts to move direction into measurable action across teams.