AI-Driven Consumer Insights Manager

Prime Video & Amazon MGM Studios; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Amazon.com Services LLC is seeking a Consumer Insights Manager to lead end-to-end research for Prime Video's audience strategy. You will drive AI-enabled research initiatives, collaborate with Programming, Marketing, and Product teams, and translate findings into strategic recommendations at scale.

The role requires 5+ years in marketing research, strong data analysis skills, and experience with AI/LLM tools. NYC or LA preferred.

Qualifications

• 5+ years of professional non-internship marketing experience.
• Experience in survey design and datasets.
• Knowledge of statistics or other analytical techniques.
• Experience with end-to-end project management, or experience in a fast-paced, high-tech company.
• Experience in vendor management.
• Experience effectively gathering information from multiple data sources.
• Uses AI/LLM tools to automate and accelerate research tasks while maintaining data quality.

Responsibilities

• Drive End-to-End Research: Lead research initiatives from problem definition through delivery, increasing the team's total research output through methodological rigor and depth.
• AI-Powered Research & Scalable Infrastructure: Partner with technical teams to scope, pilot, and adopt AI tools and automated workflows that accelerate insights generation.
• Large-Scale Data Analysis: Analyze large-scale behavioral datasets combined with survey and voice of customer data to deliver comprehensive insights.
• Stakeholder Partnership: Work closely with Programming, Marketing, and Product teams to scope research questions, align on methodologies, and translate findings into actionable business recommendations.
• Ad Hoc: Support with rapid-turnaround analyses and the day-to-day delivery on Ad hoc insights requests.
• Insights Communication: Deliver clear, compelling research narratives that connect the "what" with the "so what" and "now what" for stakeholders including senior leadership.

Skills

Marketing experience

Survey design

Statistics knowledge

Project management

Vendor management

Data sourcing

AI/LLM tooling

Education

MBA or Master's in quantitative field

Tools

R

Python

Job description

Amazon.com Services LLC is seeking a Consumer Insights Manager to lead end-to-end research for Prime Video's audience strategy. You will drive AI-enabled research initiatives, collaborate with Programming, Marketing, and Product teams, and translate findings into strategic recommendations at scale.

The role requires 5+ years in marketing research, strong data analysis skills, and experience with AI/LLM tools. NYC or LA preferred.