Senior Consumer Insights & Analytics for Growth & DTC

New Balance Athletics, Inc.; Boston (MA); Hybride; USD 82 000 - 130 000; Plein temps

Résumé du poste

New Balance Athletics, Inc. is seeking a Senior Analyst, Consumer Insights & Analytics – Commercial Growth to inform product, pricing, distribution, direct-to-consumer, and go-to-market decisions across the company’s global footwear and apparel businesses.

This role blends consumer insights, competitive intelligence, and business analytics to identify growth opportunities and deliver actionable recommendations that influence assortment, pricing, engagement, and seasonal planning.

Qualifications

• Bachelor’s degree in a relevant field and 5+ years in consumer insights or analytics.
• Experience with retail and ecommerce analytics.
• Proficiency with GA4 and Power BI.
• Experience with syndicated data sources (Circana/NPD, Euromonitor, Edited).
• Strong communication and cross-functional collaboration.

Responsabilités

• Conduct consumer and market research to inform merchandising and go-to-market decisions.
• Lead pricing and promotion optimization analyses.
• Perform competitive landscape analyses using internal dashboards and third-party tools.
• Collaborate with Global and Regional teams to drive data-driven recommendations.
• Translate analyses into actionable insights for stakeholders.

Connaissances

Consumer insights

Digital analytics

Business intelligence

Data visualization

Cross-functional collaboration

Strategic thinking

Communication

Excel

GA4

Formation

Bachelor's degree in Business Analytics, Business Management, Statistics, or Economics

Outils

Power BI

Circana/NPD

Euromonitor

Edited

Google Analytics 4 (GA4)

Description du poste

New Balance Athletics, Inc. is seeking a Senior Analyst, Consumer Insights & Analytics – Commercial Growth to inform product, pricing, distribution, direct-to-consumer, and go-to-market decisions across the company’s global footwear and apparel businesses.

This role blends consumer insights, competitive intelligence, and business analytics to identify growth opportunities and deliver actionable recommendations that influence assortment, pricing, engagement, and seasonal planning.