Senior Analyst, Consumer Insights & Analytics for Growth

New Balance; Boston (MA); Hybrid; USD 82,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental & Vision plans

401K with company match

Tuition reimbursement

Lifestyle reimbursement

Job summary

New Balance, headquartered in Boston, seeks a Senior Analyst, Consumer Insights & Analytics – Commercial Growth. You will shape go-to-market decisions via consumer and market analysis, influencing assortment, pricing, and DTC strategies across global teams.

This role merges consumer insights, competitive intelligence, and business analytics to identify growth opportunities and support merchandising and Direct-to-Consumer initiatives. Hybrid work model in North America.

Qualifications

• Bachelor’s degree in a relevant field and 5+ years in Consumer Insights or analytics.
• Ability to translate business needs into research and analytics plans.
• Experience with retail strategies, research methodologies, and consumer behavior.

Responsibilities

• Conduct consumer research to uncover shopper needs and inform decisions.
• Evaluate pricing, promotions, and optimization to drive revenue and margins.
• Perform competitive landscape analysis using dashboards and tools.
• Identify site/store optimizations from consumer insights and behaviors.
• Develop measurement strategies for global and regional teams.
• Lead cross-functional primary research and data analytics initiatives.

Skills

Consumer insights

Digital analytics

Business intelligence

GA4 experience

Power BI

Cross-functional collaboration

Research methodologies

Education

Bachelor's degree in Business Analytics/Business Management/Statistics/Economics

Tools

GA4

Circana/NPD

Edited

Power BI

Job description

New Balance, headquartered in Boston, seeks a Senior Analyst, Consumer Insights & Analytics – Commercial Growth. You will shape go-to-market decisions via consumer and market analysis, influencing assortment, pricing, and DTC strategies across global teams.

This role merges consumer insights, competitive intelligence, and business analytics to identify growth opportunities and support merchandising and Direct-to-Consumer initiatives. Hybrid work model in North America.