Senior Analyst, Consumer Insights & Analytics for Growth
New Balance
Get a reply from this employer
Your resume and cover letter, tailored to exactly what they’re hiring for.
Benefits offered by this job
Job summary
New Balance, headquartered in Boston, seeks a Senior Analyst, Consumer Insights & Analytics – Commercial Growth. You will shape go-to-market decisions via consumer and market analysis, influencing assortment, pricing, and DTC strategies across global teams.
This role merges consumer insights, competitive intelligence, and business analytics to identify growth opportunities and support merchandising and Direct-to-Consumer initiatives. Hybrid work model in North America.
Qualifications
- Bachelor’s degree in a relevant field and 5+ years in Consumer Insights or analytics.
- Ability to translate business needs into research and analytics plans.
- Experience with retail strategies, research methodologies, and consumer behavior.
Responsibilities
- Conduct consumer research to uncover shopper needs and inform decisions.
- Evaluate pricing, promotions, and optimization to drive revenue and margins.
- Perform competitive landscape analysis using dashboards and tools.
- Identify site/store optimizations from consumer insights and behaviors.
- Develop measurement strategies for global and regional teams.
- Lead cross-functional primary research and data analytics initiatives.
Skills
Education
Tools
Job description
New Balance, headquartered in Boston, seeks a Senior Analyst, Consumer Insights & Analytics – Commercial Growth. You will shape go-to-market decisions via consumer and market analysis, influencing assortment, pricing, and DTC strategies across global teams.
This role merges consumer insights, competitive intelligence, and business analytics to identify growth opportunities and support merchandising and Direct-to-Consumer initiatives. Hybrid work model in North America.
'/%3e%3cpath%20d='M101.744%2012.4726L102.894%2016.1947L99.0021%2013.2201L101.744%2012.4726ZM105.3%208.40937H100.488L99.0026%203.59473L97.5116%208.41047L92.7%208.40385L96.5965%2011.3834L95.1055%2016.1942L99.0021%2013.2196L101.408%2011.3834L105.3%208.40992V8.40937Z'%20fill='white'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_5593_1381'%20x1='90'%20y1='9.44471'%20x2='99'%20y2='9.44471'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%2300AD70'/%3e%3cstop%20offset='0.998594'%20stop-color='%2300B67A'/%3e%3cstop%20offset='1'%20stop-color='%23DCDCE6'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e){kind=small}
