Sr. Analyst, Consumer Insights and Analytics

New Balance Athletics, Inc.; Boston (MA); Hybrid; USD 82,000 - 130,000; Full time

Job summary

New Balance Athletics, Inc. is seeking a Senior Analyst, Consumer Insights & Analytics – Commercial Growth to inform product, pricing, distribution, direct-to-consumer, and go-to-market decisions across the company’s global footwear and apparel businesses.

This role blends consumer insights, competitive intelligence, and business analytics to identify growth opportunities and deliver actionable recommendations that influence assortment, pricing, engagement, and seasonal planning.

Qualifications

• Bachelor’s degree in a relevant field and 5+ years in consumer insights or analytics.
• Experience with retail and ecommerce analytics.
• Proficiency with GA4 and Power BI.
• Experience with syndicated data sources (Circana/NPD, Euromonitor, Edited).
• Strong communication and cross-functional collaboration.

Responsibilities

• Conduct consumer and market research to inform merchandising and go-to-market decisions.
• Lead pricing and promotion optimization analyses.
• Perform competitive landscape analyses using internal dashboards and third-party tools.
• Collaborate with Global and Regional teams to drive data-driven recommendations.
• Translate analyses into actionable insights for stakeholders.

Skills

Consumer insights

Digital analytics

Business intelligence

Data visualization

Cross-functional collaboration

Strategic thinking

Communication

Excel

GA4

Education

Bachelor's degree in Business Analytics, Business Management, Statistics, or Economics

Tools

Power BI

Circana/NPD

Euromonitor

Edited

Google Analytics 4 (GA4)

Job description

Who We Are

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION

The Senior Analyst, Consumer Insights & Analytics – Commercial Growth, plays a critical role in informing product, pricing, distribution, direct-to-consumer, and go to market decisions across New Balance's global footwear and apparel businesses. This role combines consumer insights, competitive intelligence, and business analytics to identify growth opportunities, evaluate marketplace trends, and support key merchandising and Direct-to-Consumer strategies. Through analysis of consumer, market, retail, and first-party data, this individual will deliver actionable recommendations that influence assortment, pricing, consumer engagement, conversion, and seasonal planning strategies across global and regional teams. Working closely with DTC, Ecommerce, Consumer Experience, and Merchandising partners, the Senior Analyst will help shape strategies that strengthen consumer connections, improve business performance, and drive sustainable commercial growth.

MAJOR ACCOUNTABILITIES

Research and Analysis: Conduct consumer research to uncover shopper needs, behaviors, and market opportunities that inform merchandising, product, and go-to-market decisions. Evaluate and recommend pricing, promotional, and optimization methodologies that support revenue growth, margin performance, and consumer demand. Complete extensive competitive landscape analysis by using internal dashboards and third-party retail intelligence tools to inform global and regional strategy Identify site, store, and experience optimizations via deep understanding of consumer needs, pain points, and behaviors Develop measurement strategies that enable impact tracking for global and regional teams Lead and support cross-functional qualitative and quantitative primary research and first party data analytics initiatives Strategic Problem-Solving and Critical Thinking: Identify new opportunities to answer global retail, ecommerce, and consumer experience challenges Onboard and oversee new and existing data partners, tools, and processes, while coordinating with privacy and legal to ensure compliance Work with regional and global partners to improve consumer data capabilities and actionability of data strategy Collaboration Collaborate with Product Creation, Global and Regional Merchandising, Finance, and DTC teams to gather the necessary data and intel to run analyses Translate complex analyses into high-impact recommendations for key stakeholders Work in parallel with other Global Consumer Insights & Analytics focus areas to align and deliver on one source of truth

REQUIREMENTS FOR SUCCESS

Bachelor’s degree, preferably in Business Analytics, Business Management, Statistics, Economics 5+ years of professional experience in Consumer Insights, Digital Analytics, and Business Intelligence Translate complex analytics principles into concise, clear, and actionable outcomes for key stakeholders Expert in translating business needs and questions into research and analytics methodologies Understanding of retail strategies, research methodologies, and consumer behavior Experience with Syndicated Data Sources such as Circana/NPD, Euromonitor, Edited, etc. Experience with eCommerce platforms, analytics, and tools such as Google Analytics 4 (GA4). Proficient with Business Intelligence tools, Power BI preferred A self-starter who can wear multiple hats to develop strategies, roadmap solutions, and drive execution Passionate about New Balance with a deep appreciation for the company’s history and products

Boston, MA Headquarters - (NB)

Only Pay Range: $82,000.00 - $105,800.00 - $129,600.00 Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)

Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture. Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount. Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status. At New Balance, our job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes set records and win medals, or propelling everyday athletes to achieve a new PR, run their first 5K or just to live a more healthy and active lifestyle. Our products are the perfect blend of function and fashion, giving you the performance technology you need and the style you want. Our associates around the world bring these goals to life with their high-level skills and creativity. While we offer the best product on the market, we’re also equally committed to giving back. So while we look to succeed, we believe in ensuring others have the same opportunity.