Sr. Analyst, Consumer Insights and Analytics

newbalance; Boston (MA); On-site; USD 82,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401K plan

Tuition reimbursement

Lifestyle reimbursement

Vacation and parental leave

Job summary

New Balance is seeking a Senior Analyst, Consumer Insights & Analytics - Commercial Growth, to inform product, pricing, distribution, DTC, and go-to-market decisions across global footwear and apparel. You will analyze consumer, market, and first-party data to shape assortment, pricing, engagement, conversion, and planning strategies.

Collaboration with DTC, Ecommerce, and Merchandising teams is essential to drive growth.

Qualifications

• Bachelor's degree in Business Analytics, Business Management, Statistics or Economics.
• 5+ years in Consumer Insights, Digital Analytics, and Business Intelligence.
• Translating analytics into concise, actionable outcomes for stakeholders.
• Experience with syndicated data sources (Circana/NPD/Euromonitor/Edited).
• Experience with GA4 and BI tools like Power BI.

Responsibilities

• Conduct consumer research to uncover shopper needs and market opportunities.
• Evaluate pricing, promotions, and optimization to drive revenue growth.
• Perform competitive landscape analyses to inform strategy.
• Collaborate with regional/global teams to implement data-driven improvements.
• Translate analyses into high-impact recommendations for key stakeholders.

Skills

Data analytics

Business intelligence

GA4

Power BI

Cross-functional collaboration

Education

Bachelor's degree in Business Analytics/Management/Statistics/Economics

Tools

GA4

Circana/NPD/Edited data tools

Ecommerce analytics platforms

Job description

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

The Senior Analyst, Consumer Insights & Analytics - Commercial Growth , plays a critical role in informing product, pricing, distribution, direct-to-consumer, and go to market decisions across New Balance's global footwear and apparel businesses.

This role combines consumer insights, competitive intelligence, and business analytics to identify growth opportunities, evaluate marketplace trends, and support key merchandising and Direct-to-Consumer strategies. Through analysis of consumer, market, retail, and first-party data, this individual will deliver actionable recommendations that influence assortment, pricing, consumer engagement, conversion, and seasonal planning strategies across global and regional teams. Working closely with DTC, Ecommerce, Consumer Experience, and Merchandising partners, the Senior Analyst will help shape strategies that strengthen consumer connections, improve business performance, and drive sustainable commercial growth.

MAJOR ACCOUNTABILITIES:

Research and Analysis:

Conduct consumer research to uncover shopper needs, behaviors, and market opportunities that inform merchandising, product, and go-to-market decisions.

Evaluate and recommend pricing, promotional, and optimization methodologies that support revenue growth, margin performance, and consumer demand.

Complete extensive competitive landscape analysis by using internal dashboards and third-party retail intelligence tools to inform global and regional strategy

Identify site, store, and experience optimizations via deep understanding of consumer needs, pain points, and behaviors

Develop measurement strategies that enable impact tracking for global and regional teams

Lead and support cross-functional qualitative and quantitative primary research and first party data analytics initiatives

Strategic Problem-Solving and Critical Thinking:

Identify new opportunities to answer global retail, ecommerce, and consumer experience challenges

Onboard and oversee new and existing data partners, tools, and processes, while coordinating with privacy and legal to ensure compliance

Work with regional and global partners to improve consumer data capabilities and actionability of data strategy

Collaboration

Collaborate with Product Creation, Global and Regional Merchandising, Finance, and DTC teams to gather the necessary data and intel to run analyses

Translate complex analyses into high-impact recommendations for key stakeholders

Work in parallel with other Global Consumer Insights & Analytics focus areas to align and deliver on one source of truth

REQUIREMENTS FOR SUCCESS:

Bachelor's degree, preferably in Business Analytics, Business Management, Statistics, Economics

5+ years of professional experience in Consumer Insights, Digital Analytics, and Business Intelligence

Translate complex analytics principles into concise, clear, and actionable outcomes for key stakeholders

Expert in translating business needs and questions into research and analytics methodologies

Understanding of retail strategies, research methodologies, and consumer behavior

Experience with Syndicated Data Sources such as Circana/NPD, Euromonitor, Edited, etc.

Experience with eCommerce platforms, analytics, and tools such as Google Analytics 4 (GA4).

Proficient with Business Intelligence tools, Power BI preferred

A self-starter who can wear multiple hats to develop strategies, roadmap solutions, and drive execution

Passionate about New Balance with a deep appreciation for the company's history and products

Boston, MA Headquarters - (NB) Only Pay Range: $82,000.00 - $105,800.00 - $129,600.00 Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)

Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our cul