Footwear Merchandising Lead, DTC Strategy

New Balance; Boston (MA); Hybrid; USD 82,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401K

Lifestyle reimbursement

Vacation 4 weeks

Holidays 12

Parental leave

Work from Anywhere

Job summary

New Balance seeks a Sr. Merchandising Manager to curate multi-season directed product assortments for Performance Footwear across US DTC channels (NB.com, Inline, Outlet).

You’ll partner with Commercial Buying and Planning to validate line architecture, drive go-to-market delivery, and support Brand initiatives. This role emphasizes data-driven decisions, regional strategy input, and cross-functional collaboration to balance product, timing and consumer experience.

Qualifications

• 3+ years related product management or merchandising experience
• Bachelor’s degree or equivalent
• Retail/athletic market footwear experience preferred
• System savvy (VibeIQ Merchandising)
• Proficient in Excel and PowerPoint
• Strong planning, organization and follow-through
• Brand knowledge/interest in athletic footwear
• Analytical/problem solving skills
• Strong cross-functional collaboration in a matrixed org

Responsibilities

• Adapt global/regional assortments to meet regional goals across channels.
• Serve as liaison for Running Event assortment communication and feedback.
• Create directed assortments with right product, time, place and quantities by channel.
• Balance art and science of merchandising with data analysis and consumer insights.
• Contribute to regional seasonal footwear strategies and priorities.
• Advocate for DTC assortment needs through collaboration with RBU and KAM.
• Ensure compelling head-to-toe consumer experiences through cross-category collaboration.
• Manage assortment changes and ensure data integrity and execution.

Skills

Merchandising

Product management

Retail knowledge

Analytical thinking

Cross-functional collaboration

Excel

PowerPoint

VibeIQ Merchandising

Planning

Organization

Follow-through

Brand knowledge

Problem solving

Education

Bachelor's degree or equivalent

Tools

VibeIQ Merchandising

Excel

PowerPoint

Job description

New Balance seeks a Sr. Merchandising Manager to curate multi-season directed product assortments for Performance Footwear across US DTC channels (NB.com, Inline, Outlet).

You’ll partner with Commercial Buying and Planning to validate line architecture, drive go-to-market delivery, and support Brand initiatives. This role emphasizes data-driven decisions, regional strategy input, and cross-functional collaboration to balance product, timing and consumer experience.