Senior Global Consumer Insights & Analytics Lead
newbalance
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Job summary
New Balance is seeking a Senior Analyst, Consumer Insights & Analytics - Commercial Growth, to inform product, pricing, distribution, DTC, and go-to-market decisions across global footwear and apparel. You will analyze consumer, market, and first-party data to shape assortment, pricing, engagement, conversion, and planning strategies.
Collaboration with DTC, Ecommerce, and Merchandising teams is essential to drive growth.
Qualifications
- Bachelor's degree in Business Analytics, Business Management, Statistics or Economics.
- 5+ years in Consumer Insights, Digital Analytics, and Business Intelligence.
- Translating analytics into concise, actionable outcomes for stakeholders.
- Experience with syndicated data sources (Circana/NPD/Euromonitor/Edited).
- Experience with GA4 and BI tools like Power BI.
Responsibilities
- Conduct consumer research to uncover shopper needs and market opportunities.
- Evaluate pricing, promotions, and optimization to drive revenue growth.
- Perform competitive landscape analyses to inform strategy.
- Collaborate with regional/global teams to implement data-driven improvements.
- Translate analyses into high-impact recommendations for key stakeholders.
Skills
Education
Tools
Job description
New Balance is seeking a Senior Analyst, Consumer Insights & Analytics - Commercial Growth, to inform product, pricing, distribution, DTC, and go-to-market decisions across global footwear and apparel. You will analyze consumer, market, and first-party data to shape assortment, pricing, engagement, conversion, and planning strategies.
Collaboration with DTC, Ecommerce, and Merchandising teams is essential to drive growth.
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