Senior Consumer Insights Analyst: Turn Data into Action

DAP; Baltimore (MD); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance

Life Insurance

Paid Time Off (PTO)

Disability Insurance

401(k) with company match

Pension plan

Tuition Reimbursement

Job summary

DAP is seeking a Senior Consumer Insights Analyst for its corporate office in Baltimore, MD. The role focuses on turning qualitative and quantitative research into actionable recommendations that influence product development, packaging, and marketing across the consumer journey.

You will partner with Product Management, Marketing, and Sales to ensure the voice of the consumer informs key business decisions.

Qualifications

• Bachelor's degree in business, Marketing, Market Research, Behavioral Research, User Research, or a related field.
• 3 to 5 years of experience applying qualitative and quantitative research methods.
• Strong analytical skills and the ability to translate data into meaningful business recommendations.
• Excellent storytelling, communication, and presentation skills.
• The ability to synthesize information from multiple sources into a clear and compelling point of view.
• Strong business curiosity and an interest in understanding consumers, products, markets, and competitors.
• The ability to manage multiple projects and deadlines in a dynamic, fast-paced environment.

Responsibilities

• Conduct qualitative and quantitative research to understand consumers, professional users, shoppers, and markets.
• Translate insights into clear recommendations that inform new product development, packaging, branding, and marketing strategies.
• Partner with Product Management, Marketing, Category Management, Sales, and cross-functional teams.
• Create engaging presentations and written reports to communicate the consumer perspective and business impact.

Skills

Qualitative research

Quantitative research

Storytelling

Data synthesis

Presentation skills

Education

Bachelor's degree in business/marketing/market research or related field

Job description

DAP is seeking a Senior Consumer Insights Analyst for its corporate office in Baltimore, MD. The role focuses on turning qualitative and quantitative research into actionable recommendations that influence product development, packaging, and marketing across the consumer journey.

You will partner with Product Management, Marketing, and Sales to ensure the voice of the consumer informs key business decisions.